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If/Then

If/Then

Auteur(s): Stanford GSB
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How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

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  • View From The Top: “Lisa Su Is Still Curious About How Things Work”

    View From The Top: “Lisa Su Is Still Curious About How Things Work”
    Aug 27 2025

    This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanford Graduate School of Business, episodes feature insights on effective leadership, the values that guide it, and lessons learned along the way.

    Lisa Su, the chair and CEO of Advanced Micro Devices (AMD), leads one of the world’s most influential technology companies, a pioneer in high-performance computing and designer of chips that power everything from cellphones to supercomputers.

    Su joins Michael Liu, MBA ’25, to talk about what it takes to stay on the cutting edge of technology, the tremendous potential of artificial intelligence, and why her superpower may be her commitment to learning.

    “Careers are very much by chance,” Su says. “The nice thing about my early career is I was lucky enough to have bosses who asked me all the time, ‘What do you want to be when you grow up?’ And I was like, ‘I don't know. Let me think about [it]...what I like to believe is the ability to learn at each step was what really helped me in my career.”

    This conversation was recorded on February 24, 2025.

    More Resources:

    • Lisa Su

    • GSB Insights

    • View From The Top

    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.


    Chapters:

    (00:00:00) Introduction

    Kevin Cool introduces a summer spotlight on other podcasts, featuring View from the Top.

    (00:00:59) Meet Lisa Su

    Michael Liu introduces Lisa Su, AMD CEO, and highlights her career transformation.

    (00:04:13) Growing Up & MIT Years

    Lisa reflects on her immigrant upbringing and her journey through three degrees at MIT.

    (00:05:43) Discovering Semiconductors

    A part-time lab job at MIT ignites Lisa’s passion for chip technology.

    (00:07:21) From Engineer to Leader

    Lisa describes her transition from technical work to managing people and projects.

    (00:11:19) Tackling Hard Problems

    How curiosity and teamwork help Lisa embrace high-stakes technical challenges.

    (00:13:40) Betting on Talent

    Lisa recounts moments when she was given a chance—and how she now pays that forward.

    (00:17:03) Becoming CEO at AMD

    What brought Lisa to AMD and the unexpected call to lead the company.

    (00:21:51) Strategy in a Turnaround

    How AMD focused on high-performance computing and long-term bets.

    (00:25:41) Cultural Shift at AMD

    Lisa outlines how AMD’s culture became collaborative, ambitious, and learning-driven.

    (00:27:19) AI & Global Tech Politics

    The complex intersection of AI innovation and geopolitical regulation.

    (00:32:37) Open vs. Closed AI Platforms

    AMD’s open-source AI approach with NVIDIA’s more vertical model.

    (00:38:54) Future Vision & Final Reflections

    Lisa offers advice to MBAs and shares what she wants her legacy at AMD to be.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    56 min
  • The Joy of Discovery and Why Research Matters

    The Joy of Discovery and Why Research Matters
    Aug 13 2025

    As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business.

    Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned to the studio to share her thoughts on the value of academic research and its impact on individuals and organizations.

    “The nice thing about research is that it provides tools and methods and an approach to learn about what’s true in the world, taking into account that what we learn from firsthand experience is not reliable,” she says. “Research helps us build a body of knowledge about what's actually true that we can trust.”


    This episode was recorded on July 16, 2025.


    Related Content:

    • Deborah H. Gruenfeld, faculty profile
    • Why Research Matters
    • Why I Research: Findings Fueled by the Head and the Heart


    If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    16 min
  • The Future of Everything: "The Future of Motivation"

    The Future of Everything: "The Future of Motivation"
    Jul 30 2025
    This week on If/Then, we’re sharing an episode of The Future of Everything, a podcast hosted by Stanford School of Engineering professor and friend of the show Russ Altman.Everyone has goals — some are monumental, others modest — but every goal matters. Szu-chi Huang, an associate professor of marketing at Stanford Graduate School of Business, is an expert on sustaining enthusiasm for individuals, customers, and employees across global corporations and organizations.On this episode, Huang shares what it takes to stay motivated over time — not just at the beginning of a goal, when energy runs high, or at the end, when the finish line is in sight, but through the toughest part: the middle. She explains why motivation is a dynamic process that requires different tools at different stages, and offers practical advice drawn from her research on everything from retirement savings and loyalty programs to children’s health and social apps. Along the way, she and Altman explore how purpose, progress, and even a little social pressure can help us keep going — and how AI might someday coach us through.More Resources: Szu-chi Huang, faculty profile & If/Then episode Russ Altman, faculty profile The Future of EverythingIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.Chapters:(00:00:00) IntroductionRuss Altman introduces Szu-Chi Huang, professor of marketing at Stanford GSB.(00:03:31) Studying MotivationSzu-chi shares what led her to study motivational science(00:04:03) Defining MotivationMotivation as the drive to close the gap between current and ideal self.(00:04:57) The Science of MotivationStudying motivation through behavioral and neurological data.(00:05:48) Why It Matters in BusinessHow motivation science applies to leaders, teams, and customers.(00:06:39) Motivation FrameworkThe strategies needed in order to stay motivated over time.(00:07:42) The Mindset of MotivationThe different mindsets needed throughout the stages of motivation.(00:09:21) Motivating Kids to Choose HealthyA Collaboration with UNICEF to study what motivates children.(00:10:55) Gamified Coupons in PanamaA study using gamified coupons to influence children's food choices.(00:14:26) Loyalty Programs as MotivationHow customer reward programs act as structured goal journeys.(00:16:47) Progress Versus PurposeThe different incentives needed in each stage of loyalty programs.(00:18:29) Retirement Saving LessonsHow financial institutions apply motivational science to long-term goals.(00:21:12) Motivation in Social ContextThe role of social connections in goal pursuit and sustaining motivation.(00:26:10) Designing Apps for MotivationHow redesigning user interfaces can help users stay motivated.(00:27:20) AI as a Motivation CoachUsing AI to personalize feedback across all stages of goal pursuit.(00:30:09) Starting and Sustaining a GoalPractical strategies for launching and sustaining a goal.(00:31:57) ConclusionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    34 min
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