Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit
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Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit
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In a world where couch entertainment reigns supreme, how do you get people off their screens and into your space?
This episode—recorded live at the 2024 VR Summit—dives into how location-based entertainment venues can broaden their reach and increase return visits by offering meaningful, social, and accessible experiences. Eldad Givon (Valo Motion), Rico Torres (Arts Entertainment Hub), and Nick DiMetteo (Pinnacle Entertainment Group) explore what really makes an attraction magnetic—and how to avoid costly assumptions about ROI, audiences, and technology.
🎯 Topics:
AR, VR, and mixed reality: decoding the differences and appeal
Social design and the power of “crowd-drawing” experiences
Birthday party layers and marketing to both moms and teens
Staffing, storytelling, and the hidden costs of bad ops
The evolving role of TikTok, tournaments, and digital word-of-mouth