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Ryan Dewey-Smith, founder and CEO of Inperium Inc., reveals how he's revolutionizing the nonprofit world by creating a collaborative network where organizations maintain their autonomy while sharing resources. With over three decades of leadership experience, Ryan shares his journey from founding a single service organization to building a network of 38 companies across 20 states that directs an impressive 90% of funding directly to service recipients.

Growing up as an only child who changed schools eight times before ninth grade, Ryan developed a keen awareness of others' needs and a philosophy centered on relationships. This foundation led him to create a nonprofit model unlike any other – one where competitors become collaborators to overcome shared challenges like rising costs and uncertain funding.

The conversation explores how technology plays a crucial role in this collaboration, with AI and automation streamlining operations across the network. Ryan explains how Imperium adapts to different communication preferences across generations, from traditional postal mail to gamified apps that engage younger employees through rewards and achievements.

Most compelling is Ryan's leadership approach, bringing together dozens of CEOs monthly to share challenges and solutions in a "constellation rather than top-down" structure. This peer-driven model creates resilience against funding cuts that would devastate standalone organizations.

For entrepreneurs and nonprofit leaders feeling isolated in their work, Ryan offers actionable advice: "Call a peer at a competitor organization and have a conversation." Not about secrets or funding sources, but about shared operational challenges where collaboration could create efficiency without compromising identity. This simple step might be the beginning of transformative partnerships that allow more resources to flow directly to those who need them most.

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Meet Tim Bradley, the creative force behind Pennant Video and pioneer of the "video marketing trifecta" that's transforming how B2B companies build trust and close deals. From his childhood making videos with his brothers in rural Massachusetts to founding a specialized agency serving tech's most innovative sectors, Tim shares the journey that shaped his unique approach to video storytelling.

What makes video so powerful in B2B marketing? As Tim explains, it's the medium's unparalleled ability to function like a conversation – engaging both heart and mind while providing the validation needed for complex purchasing decisions. His video marketing trifecta framework offers a structured approach to mid-funnel marketing: anthem videos that communicate your why, explainer videos that demonstrate your what, and endorsement videos that validate through customer stories.

Tim challenges the common misconception that smartphone-quality video is sufficient for all marketing needs. While authentic, low-production content has its place in your marketing mix, Tim emphasizes why production value matters most at critical trust-building stages. "First impressions count," he reminds us, "and when you're trying to make a good impression on a buyer, you don't get many chances."

Beyond the videos themselves, Tim reveals how a strategic video approach creates ripple effects throughout your marketing ecosystem. From forcing clarity in messaging to building a versatile content library that can be repurposed across channels, the investment compounds in value over time. For companies in sectors like cybersecurity, healthcare, and sustainability, this approach isn't just about better marketing – it's about communicating complex solutions that matter.

Ready to transform your B2B marketing approach? Download Tim's free video marketing playbook at pennant.video and discover how the right video strategy can shorten sales cycles, differentiate your brand, and build the trust needed to close deals in today's competitive landscape.

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Apple Podcasts ► https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341
Spotify ► https://t.co/zmQxOd6XwG
YouTube ► https://www.youtube.com/playlist?list=PLpRymy-NTwTzg98WpkLJXJbEs3eX_gT7z
Amazon Music ► https://music.amazon.com/podcasts/797ccc7b-d91b-4f09-9d0b-344a3d895692
Podcast Index ► https://podcastindex.org/podcast/5637888
Podchaser ► https://www.podchaser.com/podcasts/impact-masters-podcast-4842099

Guest
Tim Bradley
https://www.linkedin.com/in/tim-bradley-pennant/

Host
Michael Kimathi
LinkedIn: https://www.linkedin.com/in/michaelkimathi/
X (Twitter): https://twitter.com/m_k_global

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LinkedIn: https://www.linkedin.com/company/impact-masters-inc/


#ImpactMasters #africastalking #storytelling #branding #marketing

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What does it take to go from coding on a phone during ferry rides to building developer tools at Microsoft? In this captivating conversation, Japheth Obala reveals his remarkable journey from Likoni, Mombasa to becoming the first engineer at Microsoft's Africa Development Center.

Japheth's story begins with a natural talent for mathematics and a dedicated teacher who became a father figure after losing his parent at age 10. His path takes an unexpected turn when security concerns prevent him from attending Garissa University—a decision that likely saved his life from a terrorist attack that would later claim 142 students.

The heart of this episode explores Japheth's obsessive self-teaching process, programming C on his Android phone during ferry commutes before he could afford a laptop. We witness how the Swahili Box tech community provided his first real coding opportunity, leading to the Andela Fellowship that connected him with global companies. Perhaps most fascinating is how a casual algorithm solution scribbled on a napkin during a dinner with Microsoft representatives launched his career at one of tech's giants.

Throughout our conversation, Japheth shares invaluable insights about building developer tools, the challenges of relocating internationally with a young family, and his philosophy on finding fulfillment in tech careers. His perspective on prioritizing craft over compensation offers a refreshing counterpoint to typical tech career narratives.

Whether you're a developer seeking inspiration, someone curious about Africa's tech ecosystem, or simply love stories of unconventional success, this episode delivers profound lessons about passion, opportunity, and the unexpected paths that shape our professional lives.

🔔 Subscribe to Impact Masters
Stay updated on transformative conversations with leaders, builders & changemakers.
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🎧 Listen on Your Favorite Platform

Apple Podcasts ► https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341
Spotify ► https://t.co/zmQxOd6XwG
YouTube ► https://www.youtube.com/playlist?list=PLpRymy-NTwTzg98WpkLJXJbEs3eX_gT7z
Amazon Music ► https://music.amazon.com/podcasts/797ccc7b-d91b-4f09-9d0b-344a3d895692
Podcast Index ► https://podcastindex.org/podcast/5637888
Podchaser ► https://www.podchaser.com/podcasts/impact-masters-podcast-4842099

Guest
Japheth Obala
https://www.linkedin.com/in/jobala/


Host
Michael Kimathi
LinkedIn: https://www.linkedin.com/in/michaelkimathi/
X (Twitter): https://twitter.com/m_k_global

Follow Impact Masters
X (Twitter): https://x.com/ImpactMastersco
LinkedIn: https://www.linkedin.com/company/impact-masters-inc/


#ImpactMasters #africastalking #storytelling #branding #marketing

Support the show

Subscribe and show some love. Ubuntu.