Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
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Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
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What does it take to build a brand that stays fresh without losing its identity?
In this episode, Dr Nicki Morley, Global Innovation Lead at Kantar is joined by Jeremy Lindley, Global Design Director at Diageo to explore how Diageo balances consistency and flexibility to create iconic, recognisable brand experiences across every touchpoint, from packaging to pubs. They unpack the discipline behind creative consistency, the bravery to stay the course, and how design drives both distinctiveness and business growth.
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