You don’t need perfect lighting, fancy edits, or a crazy life to make captivating content. And you definitely don’t need to be like everyone else in your industry.

In this episode of Shiny New Clients, Jenna sits down with comedian and creator Andrew Barr, who has built a thriving social media presence by combining the most unlikely topics—sobriety, cooking, fitness, and comedy.

From 1,500 to 124,000 Instagram followers in just a couple of years, Andrew shares how he dove into the content world shamelessly and without any formal knowledge of how it worked.

He started making content his way—quick edits born from noisy city streets, recovery stories told with honesty and humour, and a focus on engaging real humans (not just algorithms).

You’ll hear:

• Why your content's primary job is to connect with real people
• The mindset shift that makes posting less stressful (and less personal)
• How to handle negative comments without taking it personally
• Why arguments in your comment section can actually boost your reach
• The powerful metaphor behind Andrew’s upcoming 12-hour treadmill run and live comedy special/rehabilitation fundraiser

If you’ve ever felt too boring, too scared, or too “unpolished” to show up online, this conversation will change the way you think about marketing, business, entrepreneurship, and social media.

🔗 Follow Andrew: @andrewbarrcomedy
🔗 Follow Jenna: @jennaspaige

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine