In this episode of Exploring Standards, we dive into ISO 20252, the international standard for market, opinion, and social research, with Juliana Wood, Managing Director and Director of Certifications at CIRQ. With the market research industry evolving rapidly, ISO 20252 is gaining more attention than ever—so what does it mean for businesses, and why is it becoming so popular?

Juliana shares insights into her role at CIRQ, the organisation’s relationship with the Insights Association, and why ANAB accreditation is important for certification bodies. We also explore where ISO 20252 is most widely used and how it aligns with key industry bodies such as ESOMAR, MRS, and the Insights Association.

If you’re considering certification, this episode breaks down the ISO 20252 certification process, what companies can do if they haven’t started yet, and how businesses can maintain certification through internal audits with Assent and external audits with CIRQ.

Contact Assent:

• Website: www.assent1.com
• Email: desk@assent1.com

Connect with Assent:

• LinkedIn: https://www.linkedin.com/company/associate-enterprises-ltd-t-a-assent/
• Facebook: https://www.facebook.com/assentuk
• Youtube: https://www.youtube.com/channel/UCWw6ny-YyfkxdGm7ig4yFoQ
• Instagram: @assentriskmanagement

Contact Juliana:

CIRQ website: https://www.cirq.org/

Juliana Email: juliana.wood@cirq.org