This week, Amanda and Bec dive into something every dance studio owner has… but might not have touched in years: your website.

They’re not pulling punches in this one - you’ll hear real talk about what your website is actually for, what most studio owners get wrong (hint: it’s not about you), and how to make it easier for busy parents to say yes to a trial class.

And yes, there are some laughs - including a very relatable story about Amazon, 80s sleeve bands, and why Amanda's postman is basically her bestie.

Key Takeaways:

• Why your studio website is not for current families
• The single job your site needs to do: get new students to book a trial
• What to remove ASAP: elite dancer pics, long bios, too many dropdowns
• What to include: smiling happy kids, simple age-based pathways, big “Book a Trial” buttons
• How a parent really uses your site: multitasking, mobile-only, wine in hand
• Why most people click away when asked for too many details
• How Amanda & Bec are refreshing their own websites (and what they’ve learned)

🎉 Podcast listeners get 1 weeks free in the Dance Principals United Tribe! Click here to grab your spot: https://danceprincipalsunited.com/dpu-tribe/

📹 Plus - want Amanda & Bec to review your website? First 5 to comment will get a free website audit via Loom.