Two-way podcast chats is back for another episode - Listen to the episode before jumping in, and then let’s talk more about it - Links at the bottom of this post.

I’m beginning to dip my toes in the topics that have been ruffling my feathers for a few years now, as I believe these topics are unnecessarily pushing more people into very manual, and unsustainable business operations that limit profit, limit impact, and are causing so much burnout. Which as you know, is the opposite of what I’m about.

The growing trend of automations and selling strategies being ‘ick’, or unethical needs to stop, and instead be celebrated. Because it’s creating fear in people that stops them using the tools that allow them to help more people, while looking after themselves.

I have a lot more to share on ethical marketing subjects, it’s something that’s been boiling within me for years now and I’ve never been in the position to speak up about it.

Before rebranding Chromatical, my brand was different and I found myself in more of a people pleasing position rather than being able to talk freely about my beliefs. I wanted to keep everyone happy instead of speaking my truth, so I buttoned up on subjects that were important to me.

But not anymore.

Because if I don’t voice up and become an advocate for this, more people will go down the path of burning out and losing their businesses, and if you know my story, you’ll know why I’m not cool with that. So I’m here to play a role in changing this fear based narrative being pushed.

Seeing so many businesses doing everything themselves out of fear of being ‘unethical’, not doing the things they need to in fear of being ‘unethical’, not making enough profit to take time off, because they don’t have the time to do everything they need because they are refusing to use the tools that take the manual tasks off them. It’s awful to watch.

The belief that selling, automations, marketing, and everything that helps to lead to making a sale in easier ways is ick… is what is icky! And the fact that it’s becoming so believed by so many who then continue to spread the message, makes others feel that way and it needs to stop.

In this episode I talk about:

• The trade-offs of using automation vs doing things manually
• How automations help you build a sustainable & future-proof business
• How they aren't always perfect but they can have great benefit for you and your customer
• Automations used in social media
• Selling on social media in the DMS, after the automations have taken place
• Objection handling and the importance of it for you and the customer

I am very passionate about the topic of ethical marketing. I believe we've been influenced heavily by a misguided trend that has placed strategy, marketing & automations in a light that is not true.

There are invaluable tools designed to help us and help our clients, that should be leant into and promoted more, so that more business owners can help create more impact in the world without breaking themselves in the process.

Let's talk more about this inside Sellingsociety.com.au inside the Two-way podcast chat! Click here to join/login

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