Today we’re talking about the pros and cons of cohort-based vs. evergreen courses.

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First of all, what’s the difference?

Well, a cohort-based course (often called a CBC) is usually a fixed period of time, 4 weeks, 6 weeks, 90 days - and you go through the program with a cohort of your peers. They’re taught a few times a year, I just finished up Cohort #10 of my Brand Deal Wizard program for example.

However with evergreen (sometimes called on-demand) courses, students can enroll at any time. Typically you can binge all the course content like a Netflix show in as much or as little time as you want.

And over the last year, I have experimented with converting my live cohort into an evergreen program.

And boy oh boy, do I wish I could reach back in time to Justin from 12 months ago, place my hand on his shoulder and tell him the pros and cons of cohort-based vs evergreen courses.

So by the end of this episode, you’ll know:

1. Whether a cohort-based or evergreen course is best for you and (more importantly) your audience/customer?
2. How much potential money you can make on each format
3. Who is a better Creator Debater: Justin from 12 months ago or Justin from today?

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