Jordan Peele's HIM: Exposing the Dark Underbelly of College Football Ambition
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Jordan Peele's HIM: Exposing the Dark Underbelly of College Football Ambition
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Jordan Peele is once again dominating the horror headlines, this time with the highly anticipated film HIM, which he produced through Monkeypaw Productions. According to the SA Observer, HIM plunges into the dark underbelly of college football, starring Tyriq Withers as an ambitious young quarterback and Marlon Wayans as a legendary ex-player running a mysterious training camp. Buzz around HIM has exploded not just because of its creepy cult plot and chilling teaser trailers, but because Peele’s signature blend of social commentary and genre twists is all over it, even though he didn’t direct. The movie is set to make a major impact, exposing the psychological and physical toll of chasing athletic greatness and critiquing the toxic culture often idolized in American sports. The first full trailer release earlier this month was a headline event, and just yesterday, HIM billboards featuring Peele’s name and the film’s stars took over Los Angeles, making a highly public statement ahead of its September 19 theatrical release.
Meanwhile, Peele has been actively praising HIM’s director Justin Tipping in a newly released featurette, calling Tipping’s style “like nothing else I’ve ever seen,” while noting the filmmaker’s blend of horror with professional football is both original and extraordinarily unsettling. This strategic push—including Peele’s public appearances on press junkets and social media mentions—demonstrates how committed he is to shepherding new talent while reinforcing his own brand as a genre innovator. HIM is being widely discussed by NBC Insider and other entertainment media, all highlighting how this project diverges from your average inspirational sports story and instead tackles the sinister side of ambition, pressure, and sacrifice.
In business news, Peele’s management and production representation at Artists First, formerly Principato-Young Entertainment, just rebranded. The move, announced by CEO Peter Principato and noted in The Hollywood Reporter, highlights the agency’s continued focus on star clients like Peele as it navigates Hollywood’s changing landscape. This signals long-term stability for Peele’s creative endeavors, with no sign of slowing momentum.
On the streaming front, Collider reports that Peele’s acclaimed 2019 film Us is exiting Netflix U.S. on September 1, prompting a fresh wave of fan engagement and critical retrospectives about his career-defining run in the horror genre. Social media chatter remains consistent, with HIM content, comments from Peele, and updates about his past work trending in film and culture circles. There are no credible rumors or unconfirmed reports swirling at present, and everything currently hitting the news cycle cements Jordan Peele’s position as not just a blockbuster producer, but the thinking person’s horror maestro for the decade.
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