Page de couverture de Josh Richards: Amazon's New Superstar - Conquering Media, Business, and Beyond

Josh Richards: Amazon's New Superstar - Conquering Media, Business, and Beyond

Josh Richards: Amazon's New Superstar - Conquering Media, Business, and Beyond

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 Josh Richards BioSnap a weekly updated Biography.

Josh Richards is everywhere this week and the headlines prove it. The biggest story hands down is his first-look deal with Amazon revealed exclusively by Variety. Josh is now Amazon’s brand ambassador and will build custom social media for Prime Video and its content, starting with the NFL’s Thursday Night Football. Executives at Amazon say Josh’s ability to resonate with millions globally was a key reason for the partnership, and the timing means he’ll be highly visible when football season kicks off. On top of that, he’ll be at VidCon soon, creating content around Amazon’s Creators Lounge and party. There’s another line in the deal—Josh will actually get to produce and develop TV content for Amazon Studios. Josh and Chris Sawtelle, who heads up day-to-day decisions at Richards’ CrossCheck Studios, stressed how Amazon and CrossCheck will push boundaries in the influencer economy, hinting at bigger moves to come.

On the business front, CrossCheck Studios itself is rapidly expanding. Days ago, the company— a joint venture with Mark Wahlberg’s Unrealistic Ideas—announced the hire of Brianna Solo as director of development, boosting the studio’s ability to mine Gen Z-focused content for TV and digital platforms, according to Tubefilter. Variety also places CrossCheck at the epicenter of creator-led business, with Chris Sawtelle telling The Ankler that he and Josh are keen to see the “respect” grow between old Hollywood and the digital-first world. CrossCheck is making that happen, and now with Amazon, even traditional studios are paying close attention.

Josh’s role as a business advisor keeps getting more legit. Amra and Elma named him a top startup advisor for 2025, citing his deals with Remus Capital and his influence as both CEO and early-stage investor. He bridges the gap between Gen Z audiences and big brands who are desperate for that connection, not to mention his ongoing projects with the BFFs podcast and his roots with Sway House and TalentX.

In social news, Josh and Nessa Barrett made their breakup official with a YouTube video titled “We Broke Up,” which has racked up millions of views already. The vibe was mature—neither wanted false rumors, and Josh said they simply realized the relationship had gotten too serious, too fast. It seems like growth and transparency are his priority, at least for the public.

Out on the town, Josh also turned heads at a recent industry party covered by The Ankler, where he was seen networking with other power players including his CrossCheck partner Chris Sawtelle and several prominent talent managers. That social capital is only cemented by his constant presence on Instagram, like a new group speaking program with UTA Speakers as of August 20, where Josh is tagged in partnership with big names like Chuck Todd.

For a side of sports, Josh won as part of a trio in the recent Creator Classic golf tournament, an event streamed in parallel with the U.S. Open, per Fubo. There’s buzz about Josh’s continued collabs in entertainment, startup advising, and creator-led sports—though nothing unverified beyond the headlines just yet.

In summary Josh Richards is making the leap from TikTok and podcasts to being a major force in media and business—this Amazon deal coupled with CrossCheck Studios and his advisor roles marks a definite evolution in his bio, and the industry news cycle is starting to treat him less like an influencer and more like a Hollywood power player. The breakup went public with minimal drama and maximum control over the story as only a social media native can. Watch for his next moves on and off the screen.

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