Lamine Yamal: Barcelona's Rising Star Breaks Records and Secures Iconic No. 10 Jersey
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Lamine Yamal: Barcelona's Rising Star Breaks Records and Secures Iconic No. 10 Jersey
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Lamine Yamal has dominated both the back pages and the trending feeds this week with a whirlwind of headlines worthy of a bona fide superstar. The big news first Barcelona has confirmed that Yamal will inherit their legendary number 10 shirt, following in the footsteps of icons like Diego Maradona and Lionel Messi. This was teased by Yamal himself on social media and later confirmed by respected outlets such as Goal.com as well as the official Barcelona account, with the official announcement scheduled for his 18th birthday on July 13th. The number 10 shirt, vacated by Ansu Fati, is a massive endorsement of the teenager’s meteoric rise within the club and will also drive a surge in shirt sales and global branding opportunities for Barcelona.
Adding to the hype, Visa just revealed that Yamal is their newest global ambassador for the 2026 FIFA World Cup, a deal that positions him alongside the world’s most marketable athletes. Visa’s chief marketing officer lauded him as the future of football, and the partnership includes exclusive fan experiences and signed Yamal memorabilia in the lead-up to the tournament. This business move is expected to significantly raise Yamal’s international profile with both Gen Z and traditional football audiences.
On the pitch and in the record books, Football365 reports that Yamal, only 17, is already the highest-earning teenager in football history. He’s also the second-favorite for the 2025 Ballon d’Or and commands an eye-watering market value of 200 million euros on Transfermarkt, a full 20 million more than any other player in the game today. He ended his last season with 18 goals and 25 assists in 55 appearances, capping off a treble-winning campaign that saw Barcelona snatch La Liga, the Copa del Rey, and the Spanish Super Cup. Yamal was named in the Euro 2024 Team of the Tournament, winning both Goal of the Tournament and Young Player of the Tournament, while also making the Best FIFA Men’s 11 and scooping the Golden Boy and Kopa awards.
In more personal news, Yamal was spotted on holiday in Brazil where Barcelona teammate Raphinha helped facilitate a meet-up between Yamal and Neymar. Raphinha told Goal.com that the teen now wields the kind of star power where he can seemingly access “anything he wants or anyone, even Neymar Jr.” Social buzz further intensified when Yamal shared a photo channeling Maradona and hinted at his ambitions for both club and personal legacy.
There is no credible report of injury or transfer speculation and all signs point to Yamal set to headline Barcelona’s pre-season tour in Asia next month. In sum, Lamine Yamal isn’t just living up to the hype—he’s rewriting the playbook on how young talent becomes a global phenomenon.
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