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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Auteur(s): Sarah Williams
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 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Gestion et leadership Économie Éducation
Épisodes
  • 207: A Launch Date Isn’t a Plan

    207: A Launch Date Isn’t a Plan
    Jul 18 2025
    You picked a date to launch your subscription box. You told your audience. But are you actually ready to launch? Here’s the hard truth: a launch date without a plan is just a number on the calendar. And hope is not a marketing strategy. In this episode of Friday Fuel, I break down the biggest mistakes subscription box owners make when it comes to launching and what you need to do instead. Because a successful launch is about so much more than just the day your cart opens. It’s about everything you do before that to warm up your audience, build momentum, and create excitement. What you’ll learn in this episode: Why picking a date isn’t the same as planning a launch. The one month I always avoid launching in — and why. What a real launch runway includes (and when to start). Five signs you’re not ready to launch yet. How to check if your launch is on track – or if you need to delay with purpose. Take Action Don’t launch to crickets. This week, audit your launch plan and ask yourself: Do I have a waitlist? Is my audience warm and engaged? Is my sales page ready? Do I feel confident – or rushed? If you’re missing pieces, take the time to fix them now. You only get one chance to make a strong first impression. Make sure you’re ready. And if you want the full roadmap to launching your subscription box the right way? It’s all inside Launch Your Box. Join me, and let’s build your launch plan together. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 min
  • 206: 100 Monthly Boxes Later: Lessons, Laughs, and What It Really Takes to Keep Showing Up Month After Month

    206: 100 Monthly Boxes Later: Lessons, Laughs, and What It Really Takes to Keep Showing Up Month After Month
    Jul 16 2025
    One hundred months of subscription boxes. It feels almost unreal to say that out loud. That I’ve curated 100 different subscription boxes over the past 8 ½ years. And yet… here we are. When I look back at where it started, I can still picture myself stressing over every tiny detail of that very first box. My “Lilly Pulitzer-inspired” box, packed in a plain brown craft box I stamped by hand. During the early days of my subscription box, more always felt better, so I just kept adding things, forgetting all about profit margins, and hoping my customers would be happy. Fast forward to today? My process, my confidence, and my profit margins look completely different. That first year, I thought adding more products would make the box feel more valuable. But over time, I learned the magic is in the experience. The way the boxes make my subscribers feel. Instead of thinking that more is better, I choose one wow-worthy item and curate the rest of the box around it. And the packaging? Let’s just say we’ve come a long way from those stamped boxes and logo tape. When I reached 100 subscribers, I finally ordered my first custom boxes in my signature turquoise. A few years later, we gave The Monogram Box™ packaging the full glow-up it deserved. Out of those 100 boxes, some stand out more than others, for better and for worse. There was the box where FedEx left their truck door open, and my boxes ended up all over a busy road in my town (yes, really). The “Oh My Gourd” box that I thought was funny, but many of my subscribers didn’t. Lesson learned - give them what they want! And the custom-designed green Christmas sweatshirt that subscribers still talk about – and still wear – years later. Every one of those moments taught me something. How to plan further ahead. How to problem solve and pivot. How to listen (really listen) to what my subscribers wanted, even when it wasn’t what I expected. Today, we plan boxes 6–8 months in advance. I still start with one main item and build the rest of the box around it. And yes , I stopped packing boxes myself after about 45 of them when we moved into the Warehouse (the team kindly told me I was… in the way). And my favorite hack? An automatic paper folder for packing slips. A little thing, but it saves so much time every month. You’d think by our 100th box I could predict exactly what my subscribers will love. But they still surprise me. Sometimes it’s the smallest detail that gets the biggest reaction. So what keeps them coming back month after month? The seasonality. Their style needs change, so the box does too. The surprise. That feeling of opening something unexpected every month. The connection. They know I care about their feedback and use it to make each box better. If you’re sitting at box #3 or #33 right now and wondering if you’re on the right track, let me tell you: you are. And if you haven’t launched yet, this advice is for you, too! Consistency matters more than perfection. Growth happens when you keep showing up, even when no one’s cheering you on yet. And more than anything, remember: building a sustainable subscription box business is a long game. One box at a time, you’re building something bigger than you can see right now. So keep going. Your 100th box is closer than you think. Join me for this episode as I share the story of my first 100 subscription boxes and how the lessons they’ve taught me can help you reach your 100th box and beyond. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    28 min
  • 205: You're Not Failing—You're Just Not Being Seen

    205: You're Not Failing—You're Just Not Being Seen
    Jul 11 2025
    Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk. Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility. Most box owners aren’t failing—they’re just not being seen by enough of the right people. She’ll walk you through the math behind your conversion rate, share a powerful example from a Launch Your Box member, and give you 5 clear steps to get out of the shadows and in front of the people who are ready to buy. In this episode: Why 1–3% conversion means you need a bigger audience A behind-the-scenes story from a frustrated member—and what Sarah told her What to do instead of launching to crickets 5 visibility actions you can take in the next 30 days 💡 If you’re ready to launch—or re-launch—with a full plan in place, join Launch Your Box. Inside, you'll get the step-by-step strategy and support you need to grow a subscription box business that lasts.
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    10 min

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