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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Auteur(s): Sarah Williams
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À propos de cet audio

 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Gestion et leadership Économie Éducation
Épisodes
  • 227: What’s the Best Way to Source Products for Your Subscription Box?

    227: What’s the Best Way to Source Products for Your Subscription Box?
    Oct 24 2025
    One of the biggest questions subscription box owners ask is: Where do I find products for my box? There’s no single “right” answer because the best sourcing strategy depends on where you are in your business journey. In this quick Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down three key sourcing methods - wholesale, trade shows, and manufacturing - and showing you how each one fits a different stage of subscription box growth. Stage 1: Just Getting Started. Start with Wholesale If you’re still prepping for launch or working toward your first 50–100 subscribers, wholesale is your best friend. It’s flexible, affordable, and helps you learn what your audience loves without over-committing. Why it works: Low minimums let you order small quantities. Fast turnaround means you can ship quickly. It’s the easiest way to test different product types. Challenges with wholesale: Smaller profit margins. Less exclusivity. Limited branding options Stage 2: You’ve Launched. Trade Shows & Curated Finds Once you’ve launched and built momentum, it’s time to elevate your box. Trade shows and curated wholesale marketplaces help you discover unique, small-batch, and boutique items that give your box that “wow” factor. Why it works: You’ll find more distinctive products. Meeting vendors face-to-face often leads to better pricing or exclusivity. You can start building your signature brand style. Challenges with trade shows and curated marketplaces: Travel costs and larger order requirements. Longer lead times mean planning boxes further ahead. Stage 3: Ready to Scale. Manufacturing When your subscription is stable and you’re ready to increase margins or stand out even more, manufacturing can be a game-changer. But there are two levels to consider: Option 1: Stock Product from Manufacturers Buy from manufacturer catalogs and add your own branding or packaging. This is a great bridge between wholesale and full custom. Pros: better margins, faster turnaround, and the ability to add your own brand touches. Cons: limited product selection and minimal exclusivity. Option 2: Full Custom Manufacturing Design your own products from scratch for total control and differentiation. Pros: complete customization, higher perceived value, stronger brand identity. Cons: higher minimums, longer timelines, and bigger upfront costs. Sourcing Is a Journey, Not a Jump You’ll probably use all of these sourcing methods at some point: Start with wholesale. Grow into trade shows. Add manufacturer stock for better margins. Move to custom products when you’re ready. Take Action Identify your current sourcing stage and make one move this week that aligns with it: New? Order your first wholesale products. Growing? Research an upcoming trade show or apply for a wholesale marketplace account. Scaling? Reach out to a manufacturer and ask about their minimums. Every step forward brings you closer to the box and the brand you’re meant to build. Join me for this episode, where I’ll help you figure out which sourcing strategy fits your stage of business and how to take the next step with confidence. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    16 min
  • 226: The Secret to Growth? Building Community First with Ashley Alderson

    226: The Secret to Growth? Building Community First with Ashley Alderson
    Oct 22 2025
    I’ve been part of The Boutique Hub for more than five years, and I was so excited to welcome its founder, Ashley Alderson, to the Launch Your Box Podcast. Ashley started The Boutique Hub in 2013 to give small business owners a place to connect, learn, and grow together. Today, the Hub supports more than 100,000 small businesses. What Loyalty Really Looks Like When I asked Ashley what customer loyalty actually looks like, she didn’t hesitate. It’s all about building community. People want to buy from people. The more your customers feel connected to you and your brand, the more loyal they become. Ashley shared her team’s approach to content creation, something she calls the VAVA Method. Viral: Is it relatable enough that someone would click, like, share, or comment? Authentic: Does it sound like a real person said it? Value: Does it help your audience by saving them time, solving a problem, or making their day better? Aspirational: Does it make them feel like they’re becoming a better version of themselves? When you’re running a product-based business, you can’t just sell all the time. Ashley says that at any given moment, about 90% of your audience isn’t ready to buy, so you need to nurture them with community-building content. Ashley suggests ratio of two-thirds soft-sell, one-third direct-sell. Sales Is a Noble Process Ashley reminded us that selling is about serving. When you connect with your audience, help them solve problems, and make their lives a little better, that’s a noble thing. As subscription box owners, we have to be attached to that outcome for our subscribers. We start by building community, then we serve that community, and then we sell to that community. That’s servant leadership in action. How to Build Loyalty That Lasts Ashley shared that true loyalty comes from creating an emotional reaction. Everything, from your community and marketing to post-purchase experiences, should make your customers feel something. Your subscribers should always believe the value of your box is greater than its price. As Ashley likes to say, “Cheap ain’t loyal.” Be the face of your brand. Let people see you. Because at the end of the day, people want to buy from people. The Six Layers of a Sustainable Business Ashley broke down the six layers every business needs to build a strong foundation: Operations and Brand Profits and Profitability Team Sales Strategy Content Strategy Social Media Each layer works together to create a business that’s stable, scalable, and ready for long-term success. The Future of Small Business Ashley sees a shift happening, away from isolation and scrolling, and back toward real human connection. People are craving community, conversation, and relationships again. And that’s great news for subscription box owners, because community is what we do best. Take Action Spend time this week building connection with your audience. Share something that’s relatable, real, and valuable - something that reminds your followers there’s a person behind your brand. Join me for this episode with Ashley Alderson of The Boutique Hub to learn how to build loyalty through community and content that connects. Where to find Ashley: The Boutique Hub on Facebook The Boutique Hub on Instagram The Boutique Hub Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 min
  • 225: The Tech Tools You Actually Need to Launch Your Box

    225: The Tech Tools You Actually Need to Launch Your Box
    Oct 17 2025
    Launching your subscription box shouldn’t require a tech degree or a six-figure software stack. Yet too many new subscription box owners spend weeks stressing about tools. Or worse, skip setup until launch week. Let’s fix that. In this quick Friday Fuel episode of the Launch Your Box Podcast, I’m walking you through the exact tech tools you actually need to launch your subscription box. Nothing fancy, nothing extra, just what works from Day 1. The 4 Core Tools Every Subscription Box Business Needs Before you launch your subscription box, you need four core systems in place: Website Platform – Shopify or WooCommerce Payment Processor – PayWhirl or Stripe Shipping Software – Shopify Shipping or ShipStation Email Marketing CRM – Klaviyo Hire Out the Tech or DIY? If setting up checkout flows and automations makes your eyes glaze over, you’re not alone. You don’t get bonus points for doing it all yourself. You can hire someone for a few hundred dollars to get your tech stack up and running, or take it step-by-step yourself. The key is that everything works before you go live. Test Like a Customer Testing your tech isn’t optional. Walk through your own site like it’s your first visit: Can you place a test order from start to finish? Do your emails send automatically? Are your shipping options correct? Do recurring payments process properly? Do your confirmation emails look professional? Click every link. Test every flow. You’ve worked hard to get people to your site, don’t lose them because of a broken button or missing email. A Bonus Tool for Staying Organized Is your desk covered in sticky notes? It’s time for a free project-management tool like Trello, Asana, or ClickUp. Use it to organize launch tasks, email prep, or even box curation. Each has a free version and will save you serious stress. Take Action Carve out an hour to audit your tech stack. Set up your storefront, payment processor, and email CRM. Run a full test order from start to finish. Make sure every piece, from opt-in to order confirmation, works flawlessly. You don’t need the fanciest tools. You just need tools that work. Keep it simple, get it tested, and be ready when subscribers start clicking “buy.” Join me for this quick, practical episode and walk away with a clear, budget-friendly tech plan that’s ready for launch day. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    16 min
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