• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • Auteur(s): Sarah Williams
  • Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Auteur(s): Sarah Williams
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  • Résumé

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Gestion et leadership Économie Éducation
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Épisodes
  • 189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes

    189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes
    May 2 2025
    Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes. In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now. Whether your website is brand new or several years old, this episode will help you clean up your first impression and start turning more visitors into customers and subscribers. What your homepage must include above the fold How to use your visuals to sell, not just decorate Why too many checkout options can scare buyers away A smarter way to use pop-ups without driving people off Where and how to add social proof that builds trust quickly Your Action Step Pick one of the five areas I shared and make a small update to your website.You don’t need to fix everything at once—just keep moving forward. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    13 min
  • Sarah’s Strategies to 100 Subscribers and Beyond

    Sarah’s Strategies to 100 Subscribers and Beyond
    Apr 30 2025
    Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes to get their subscription boxes launched. But the launch is not the end. There is more work to do to keep it going - and growing - each month. Which is why we talk about much more than just launching inside LYB. It’s constant curation. Keeping up with trends and what your subscribers want. It’s constant marketing. Getting yourself out there and in front of new people consistently. It’s constant retention. So many subscription box owners make the mistake of focusing only on the acquisition of new subscribers, losing sight of the subscribers they already have. Focusing on these three things should drive your business and create long-term recurring revenue. So, what got me to my first 100 subscribers and what should you do to get to yours? Don’t stop talking about your subscription box. You think everyone has seen it. They haven’t. You think you’re talking about it enough. You’re not. Inside the Launch Your Box Training Library - in the Marketing Module - you’ll find a Subscription Box Social Media resource with posting ideas for EVERY day of the month! Not an LYB member yet? Text LAUNCH to 940-204-0023 for a link to join! Engage. Consistently. Be social before and after the sale. Retention is a HUGE part of growth - make sure you’re engaging with your subscribers, letting them know how much you appreciate them. Your excitement is contagious. Create FOMO for those not signed up! Create connections with and for your subscribers. I don’t recommend private Facebook groups for our subscriptions - you lose a valuable opportunity to create FOMO. Create value - it’s not always about the stuff. What makes you different and unique? Why should someone buy from you and not a big box store? Curate the experience your subscribers are looking for - the experience they can’t get from big box stores or even big box subscriptions. Everyone can do these simple things to grow their subscriptions. Your launch is only the beginning. When you’re ready to take your subscription box to the next level, when you’re ready to go deeper… you’re ready for my ⁠Scale Your Box⁠ course. There’s so much to scaling your box - so many things you can do to grow your business in a manageable, profitable way. Join me for this episode where I talk you through what it takes to get you to your first 100 subscribers and beyond! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!
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    21 min
  • 188: Launching in 30 Days? Here’s Exactly What I Would Do

    188: Launching in 30 Days? Here’s Exactly What I Would Do
    Apr 23 2025
    Are you 30 days away from launching your subscription box? Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence. Step 1: Set Your Launch Date (and Tell People About It) When you commit to a specific date—and announce it to your audience—everything shifts. You create urgency. You focus your content. You hold yourself accountable. So go ahead—circle it on the calendar and tell your people what’s coming. Step 2: Launches Happen in the Inbox Email matters. Even if your list is small. Building know/like/trust happens in the inbox. Here’s what to do: If you haven’t been emailing regularly - Start now. Send one email right away, then email once a week. If you have been emailing regularly - It’s time to increase frequency. Start sending two emails per week. And in every single email? Make your call-to-action: Join the waitlist. Haven’t started building your email list yet? Prioritize it now. Step 3: Double Your Video Efforts Video builds trust fast—and gives you a powerful tool for retargeting. Go LIVE on Facebook. Post reels on Instagram. Share behind-the-scenes stories. Show packing day, talk about your why, or just let people see you. You can repurpose what you’re emailing or posting and bring it to life through video. When people view even 3 seconds, you can retarget them with ads later. So the more you show up, the more your future customers get to know you. And again—make your call-to-action: Join the waitlist. Step 4: Drive People to Your Waitlist Your waitlist is not just a page. It’s the heartbeat of your launch. These are your warmest leads—your future VIPs. So treat it like the powerful tool it is. Make it the one thing you're asking people to do every day. And if you’re planning a bonus or early access offer? Use that to create urgency and get more people signed up. Step 5: Nurture Your Waitlist with a Sequence Getting people to join your waitlist is only step one. You’ve got to keep the energy going. Send a short email sequence that makes your future subscribers feel seen, excited, and ready to buy when you open the doors. Here’s a simple plan: Welcome + Introduce Yourself Share Your Why Take Them Behind the Scenes Give a Sneak Peek of What’s Coming Step 6: Run Ads to Fuel Growth Even with a small budget, running the right kinds of ads can help you grow faster. Page Like Ads – grow your Facebook audience Lead Magnet Ads – offer a freebie to build your email list Waitlist Ads – drive warm leads straight to your waitlist Ads aren’t just for launch week—they’re a great way to fill your funnel in the 30 days leading up to it. Don’t Wait Until the Middle of Your Launch to Get Ready These 30 days? They’re your prep time. You’ll thank yourself when you’re in the middle of your launch and you’re not scrambling to “catch up.” These six steps aren’t just for launch season—they’re what you should be doing year-round to build a thriving subscription box business. Whether you're launching for the first time or re-opening your subscription, this episode will help you show up with confidence and a clear plan. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    25 min

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