Learn how generative AI is transforming content creation and driving innovation in businesses
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Learn how generative AI is transforming content creation and driving innovation in businesses
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Welcome to another episode of "Grow with Technology." Today, we’re diving deep into the world of generative AI and its game-changing impact on content creation for businesses. Hosts Ben Bard and AI co-host Jessica Smith unpack the basics of what generative AI really is, how it’s revolutionizing everything from marketing to media, and why it’s becoming fundamental for organizations aiming to stay competitive.
You'll hear real-world examples—like The Washington Post’s automated news writing and Coca-Cola’s hyper-personalized ad campaigns—as well as insights about AI’s evolving role as both creative collaborator and efficiency booster. But it’s not just about the technology: Ben and Jessica will discuss the ethical challenges, including transparency, bias, and accountability, and look ahead at trends like multimodal AI systems that blend text, image, and audio creation.
Whether you’re curious about the latest AI tools, interested in boosting your creativity at work, or just want to understand what’s next for digital content, this episode promises the key insights you need to grow with technology.