Liquid Death's Killer Week: Toxic Avenger, Psycho Ads, and a Skincare Pop-Up
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Liquid Death's Killer Week: Toxic Avenger, Psycho Ads, and a Skincare Pop-Up
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Liquid Death has been everywhere this week and I have the scoop on every headline and Insta-worthy moment. The big news to hit the wires on September 2 is Liquid Death teaming up with Boost Mobile for a wild new advertising campaign. According to PR Newswire and echoed by Barchart, Boost Mobile joined forces with Liquid Death to skewer the Big Three wireless giants, launching a memorable campaign featuring Cellphone Bill, a psycho character brought to life by Tony Cavalero. This ad blitz aims to expose the horrors of overpriced wireless contracts, using Liquid Death’s signature dark humor and production edge. The campaign, crafted by Liquid Death’s internal Death Machine crew, is getting talked about not just for its entertainment value but for its disruptive message—underscoring Liquid Death’s status as the beverage world’s premier troublemaker.
On the branding front, The Food Institute recently called Liquid Death one of the fastest-growing non-alcoholic beverage cults, highlighting how the company’s ghoulish yet inclusive humor keeps pulling in fans from all walks of life. Andy Pearson, creative VP, told The Food Institute that people simply love things that make them laugh, further cementing the brand’s mainstream appeal with Gen Z and meme-driven audiences.
If you are into movie crossovers, get this: Liquid Death just landed Toxie from The Toxic Avenger as its spokesperson to promote both the cult remake’s August 29 theatrical release and the canned water brand itself. According to IMDb and horror site Bloody Disgusting, Toxie has filmed a cheeky public service announcement now spinning online, blending B-movie nostalgia with Liquid Death’s irreverent image. That’s a pop culture double-shot that’s already got bloody tongues wagging.
For the social set, there is buzz in New York for the upcoming Liquid Death x ESW Beauty Pop-Up this Friday, September 5th. Eventbrite describes it as a one-night collision of skincare, merch, and exclusive Liquid Death sheet masks with bonuses like free nail art and branded bucket hats at 306 West 38th Street. Expect TikTok and IG to light up with unboxings and face reveals from this event.
No news of any major business deals or funding rounds in the last few days, though Forge Global quietly lists the price to invest in Liquid Death at 8.75 per share for those chasing private market action—a speculative figure, and notably, Liquid Death remains a private company, so no public stock headlines yet.
Across the board this week, Liquid Death is leveraging celebrity partnerships, buzzworthy campaigns, and community-focused stunts to dominate both cultural chatter and ad industry press, proving once again it is the brand everyone cannot stop talking about.
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