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Local Business Marketing Roadmap

Local Business Marketing Roadmap

Auteur(s): William Payne
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À propos de cet audio

Welcome to The Local Business Marketing Roadmap—the podcast built for hardworking local business owners who want to grow their companies, attract more of the right customers, and build a stronger presence in their community. Whether you run an HVAC company, plumbing business, pest control service, electrical shop, pool company, security firm, or any local service business, this show gives you clear, step-by-step strategies to grow using digital marketing that actually works. Hosted by a marketing veteran with over 20 years of experience, each episode walks you through practical, real-world tips on branding, search marketing, Google ads, social media, online reviews, and more—without the fluff or corporate jargon. We’ll also explore how AI is reshaping local marketing and how you can start using it today. Subscribe now and let’s start growing your business together.Copyright 2025 All rights reserved. Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How To Use Your Google BUsiness Profile To Get Your Phone Ringing Fast
    Aug 11 2025

    Local business owners — are you showing up on Google Maps when it matters most?

    Optimizing Google Maps so you can get more calls, more leads, and more customers — fast.

    We’ll cover: 🔹 How to fully optimize your Google Business Profile 🔹 The review strategy that builds trust and boosts rankings 🔹 What to post (and how often) to stay visible 🔹 The metrics that matter for long-term success

    I’ve been helping local businesses rank in Google’s local results for nearly two decades, and these are the strategies that move the needle right now.

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    38 min
  • How Much Does Local SEO Cost?
    Aug 5 2025

    How Much Does Local SEO Cost? | What You Need to Know Before Hiring a Marketing Agency

    Thinking about hiring a digital marketing agency but unsure what it should cost — or what you're really getting for your money? In this episode, we break down the real cost of local SEO in 2025 and walk you through the five essential questions every business owner should ask before signing with an agency.

    We cover: What drives local SEO prices up What can lower the cost of SEO Why some agencies are so expensive What to watch out for with cheap SEO Where our pricing falls and why Final thoughts and how to move forward

    Whether you're a local business owner, marketing manager, or just trying to avoid making an expensive mistake — this episode is your no-fluff, real-talk guide to SEO pricing and agency selection.

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    23 min
  • The Top 10 Marketing Mistakes Local Businesses Make—And How to Fix Them
    Jul 23 2025

    Join Bill Payne, founder and CEO of Drive Group, as he shares real-world, up-to-date strategies to help local businesses grow through smarter digital marketing. From SEO and Google Ads to social media and AI, this podcast breaks down what actually works—and what doesn’t—in today’s ever-changing online landscape.

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    43 min
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