Local Biz Cast Weekly Spotlight on Business Leaders

Dr. Pete Wohl of The Spine and Health Centers of New Jersey proudly presents the LocalBizCast, a weekly podcast featuring conversations with prominent business owners, entrepreneurs and influencers throughout the area. Tune in every week for new insights, stories, and success strategies from local entrepreneurs making an impact in the community.

Igniting Fitness — How Joe Fusco Took Corefire from Workout Obsession to Multi-Location Success

In this episode of LocalBizCast, we sit down with Joe Fusco, owner of Corefire, to hear how a single workout turned into a thriving fitness brand with multiple locations and a growing franchise.

Joe grew up in Wayne, NJ, and was on track to become an athletic trainer—until a friend convinced him to try a new kind of workout. He brought his then-girlfriend (now wife), and they were instantly hooked. That first experience sparked a journey that took Joe from hesitant coach to confident business owner.

We cover:

• How Joe went from coach to manager to owner—and now, multi-location entrepreneur

• The decision to expand Corefire into three locations, with Old Tappan opening soon and Wayne on the horizon

• The unique workout philosophy that compliments other fitness routines rather than replacing them

• How he and his wife have built an incredible culture where coaches have autonomy and studios each have their own personality

• Why long-term staff retention has been key to their success

Whether you’re a fitness enthusiast, aspiring business owner, or just love an origin story about taking risks and winning big, this episode will light a fire under you—literally.