Business, entrepreneurship, money, and ethics collide when Ben and Jon break down where successful entrepreneurs actually draw the line in their business decisions. This conversation is raw, direct, and loaded with real world examples people never admit publicly.

From OnlyFans challenges to overseas labor, nothing is off limits. This is not moral posturing. It is two entrepreneurs walking through the decisions real founders face and the ethical bar they set for themselves in business.

What would you do for money? What wouldn’t you do even if the market rewarded it? And where does the idea of ethics even come from when every entrepreneur is constantly balancing incentives, responsibility, family, risk, and survival?

This episode is a deep dive into how operators think about the gray areas, what they refuse to touch, and what they believe is fair game in the real world of entrepreneurship.

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:20 — OnlyFans / Adult Content

02:30 — Magic Mushrooms / Psychedelics

05:50 — Catfishing With AI

09:55 — Kid Influencers for Sales

15:00 — Rage-Bait Political Content

18:30 — Repackaging Free Information Into Paid Courses

22:32 — Buying Fake Reviews / Testimonials

26:52 — Using Bots to Buy & Resell Scarce Items

29:55 — Artificial Scarcity (fake timers, “only 3 left”)

33:56 — Hiring Overseas Labor

39:05 — Selling Knockoff or Counterfeit Goods

44:15 — Affiliate Marketing Products You Haven’t Used

48:45 — MLMs & Being at the Top of the Pyramid

52:00 — Payday Loans / Predatory Lending

Liquidation flipping is one of the simplest online business models most people overlook. In this episode, Ben Knegendorf and Jon Warren sit down with Shannon Jean — a serial entrepreneur who’s built multiple seven figure businesses and now dominates the liquidation and closeout game.

Shannon breaks down the entire process step by step: how liquidation auctions actually work, where to find deals from retailers like Costco and Target, how to price inventory using data (not emotion), and why “boring products” often make the most money. He also shares real examples from his mastermind — including people turning $2K into $10K flips and building six-figure resale operations from their garages.

Whether you’re in ecommerce, dropshipping, or just want to build a scrappy side business, this episode is a crash course in turning excess inventory into cash.

Business is simple. People are lazy.

Find Shannon Jean's Auction Starter Guide at https://shannonjean.com/auctions

Find Shannon Jean's Mastermind at https://shannonjean.com/mastermind

Sponsor:

The only sponsor today is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Everyone online is suddenly selling PDFs and calling it “digital dropshipping.”

Supposedly, people are making $4,000 a day selling AI written guides, Notion templates, and checklists. So we decided to pull it apart and see what’s actually real.

Ben and Jon break down how this trend started, who’s really making money, and why “digital dropshipping” is just the same old info business wearing new clothes. They build and price out their own PDF products live, debate if the margins are worth the hype, and pick which idea they’d actually launch to test it.

No fluff, no gurus, no screenshots of Stripe accounts — just two operators figuring out if this new wave of online business is legit or nonsense.

Business is simple. People are lazy.

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 - Introduction: PDF dropshipping ads everywhere — is it viable or bullshit?

05:45 - Jon's first idea: Business startup PDF

10:25 - Ben's first idea: Bitcoin for Beginners PDF

13:10 - Jon's second idea: Dad PDF

17:54 - Ben's second idea: SEO Blueprint PDF

20:33 - Jon's third idea: Better husband PDF

24:18 - Ben's third idea + bonus ideas: SWEAT Framework PDF, Monetary Policy, PDF Business Model, Step Parenting PDF

38:50 - Decision time: Who will pick what? The challenge begins! Find out in a future episode how Jon and Ben did with their picks.

We found a guy making content in five minutes a day that averages 250K views per short.

He’s betting $100 every single day — blackjack, scratch offs, sports bets, prediction markets — and somehow built an audience that’s worth way more than the money on the table.

Ben and Jon break down why the gambling isn’t the business, the audience is, and how “The Casino King” created a perfect daily content loop.

Then Ben unveils his SWEAT Framework — Stakes, Wrapped, Effortless, Audience driven, Trackable — the five part system behind viral short form content.

From $100 flips and one minute SEO challenges to a public “Ask for a Discount” confidence series, they dissect what makes content addictive and what ideas could actually work in real life.

Business is simple. People are lazy.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Timestamps:

00:00 - Introduction: Casino King example — gambling $100/day averaging 250K views per short

05:04 - The SWEAT Framework: Stakes, Wrapped, Effortless, Audience driven, Trackable explained

14:52 - Brainstorming examples: "Will It Blend," GeoGuessr, and hot ball experiments

21:07 - Bad ideas that failed the framework: Flipping items, diet challenge, flash sales

24:18 - Good ideas evaluated: Starting a business series (Grade B), Finding keywords daily (Grade A-)

38:08 - Best idea: Daily discount asking challenge inspired by Noah Kagan (Grade A)

45:35 - Monetization strategies and challenge to audience to try the framework

A guy is making $10K a month selling camel meat online. 63% margins, no ads, and wild products like ostrich and kangaroo. Ben and Jon break it down and ask the question: Is this insane, or one of the smartest ecommerce niches we have ever seen?

They dive into how strange ideas like this actually work, from supply chains to marketing psychology, and why going deep into a weird niche often beats chasing broad trends.

Then they find a print on demand candle business doing 76% margins in 10 hours a week. B2B candles, subscription boxes, and a few ideas that probably should not exist but somehow make real money.

Would we buy them? How would we grow them? What is the real play here?

Business is simple. People are lazy. The bar could not be lower.

Sponsor

Sleep like you’re dead (in a good way).

Grab yours at SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 - The bar is low (and so is this business)

00:18 - The 300K camel meat dropshipping store

06:00 - Kangaroo steaks, beaver burgers, and chaos

08:00 - The 76% margin candle business

15:00 - Weird candles and wild ideas

20:30 - What we would do differently

32:00 - Would you buy this and what is next