• Indie Made Business: A Podcast for Creative Entrepreneurs and Handmade Business Owners

  • Auteur(s): Cheryl Ham
  • Podcast

Indie Made Business: A Podcast for Creative Entrepreneurs and Handmade Business Owners

Auteur(s): Cheryl Ham
  • Résumé

  • Welcome to the Indie Made Biz Podcast! I’m Cheryl Ham, and after growing my handmade businesses to 7 figures, I’m sharing the strategies that helped me turn my passion into a full-time income. If you’re making the products you sell, you need to do things differently—tune in for actionable tips and proven strategies to help you launch, scale, and thrive as a creative entrepreneur.
    © 2022-2025Cheryl Ham
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Épisodes
  • 34: From Hot Mess to Business Success: The Power of Systems
    Mar 2 2025

    Feeling overwhelmed by all the moving parts in your handmade business? You’re not alone! In this episode, I’m pulling back the curtain on the systems and processes that took me from chaos to control. I’ll share the hard lessons I learned (so you don’t have to), how I stopped feeling like I was constantly playing catch-up, and why systems—not just hustle—are the real secret to business success.

    You'll learn:
    ✅ The key difference between systems and processes (and why you need both)
    ✅ How I fixed one major bottleneck that was draining my time and energy
    ✅ The step-by-step framework to streamline your business, reduce decision fatigue, and free up your creative time

    If you feel like you're constantly putting out fires and need a better way to run your business, this episode is a must-listen!

    Timestamps & Key Takeaways

    ⏳ [01:31] - Before Systems: The Chaos of Doing Everything Yourself
    Before systems and processes, I was drowning in tasks, constantly reacting instead of planning. Sound familiar?

    ⏳ [02:20] - How I Fixed My Biggest Business Bottleneck
    I went from scrambling for bare yarn stock to a smooth, automated inventory system.

    ⏳ [05:51] - The #1 Mistake That Keeps Handmade Businesses Stuck
    Without systems, processes are isolated. Without processes, systems fall apart. You need both to scale successfully.

    ⏳ [07:29] - Beating Decision Fatigue: Why Systems Give You Mental Freedom
    Too many daily decisions can be exhausting. Learn how systems reduce mental clutter and keep your business running smoothly.

    ⏳ [12:52] - The 4-Step Framework for Building Systems That Work
    A breakdown of how to map out, document, and optimize the core areas of your business for efficiency.

    ⏳ [17:46] - Growing Pains? How to Evolve Your Systems as You Scale
    New level, new devil! Your systems should evolve with your business—here’s how to stay ahead of challenges.

    Resources Mentioned

    📌 The Effciency Formula: Systems & Processes Workbook – Get your copy here

    📌 Recommended Tools for SOPs & Process Documentation:

    • Scribe – A step-by-step guide generator that records your workflow and turns it into easy-to-follow visual documentation. Perfect for creating SOPs without the hassle of writing everything manually.

    • Loom – A video recording tool that allows you to quickly capture screen recordings with voiceovers. Ideal for training, walkthroughs, and explaining processes in a more engaging way.

    Let’s Connect!

    I’d love to hear what system or process you’re working on after this episode! Are you tackling inventory, order fulfillment, or something else? DM me and let’s chat:

    🌐 Website: www.indiemadebiz.com
    📸 Instagram: @indiemadebiz
    📘 Facebook: www.facebook.com/indiemadebiz

    Know someone who could use less stress and more structure in their business? Share this episode with them—it could be exactly what they need to hear!

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    20 min
  • 33: Why Selling Feels So Hard (and How to Make It Easier) with Guest Kari Capone
    Feb 17 2025
    Selling can feel awkward—especially for creatives who’d rather be making than marketing. If you’ve ever hesitated to promote your products because you don’t want to sound pushy or salesy, this episode is for you! I’m joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel natural (and even fun!). We get real about the fears that hold people back, why "confidence" is overrated, and how to actually ask for the sale in a way that feels good. Plus, Kari shares how she went from struggling to ask for the sale in her first business to running a thriving handmade business today. If you’ve ever thought, I don’t want to bother people or they’ll buy if they want it—I don’t need to ask, grab a coffee and join us for this conversation. It might just change how you think about selling. Timestamps & Key Takeaways [00:00] – Why Selling Feels Hard (and Why You’re Not Alone) Most creatives love making but hate selling. We break down why selling feels so uncomfortable—and why that doesn’t mean you’re doing it wrong. [06:30] – The Money Stories Holding You Back The way you grew up thinking about money is impacting how you sell—whether you realize it or not. Kari shares how her "squeeze every penny" mindset made selling feel icky (and how she changed it). [15:45] – The Truth About Confidence (Hint: It’s Overrated) "You don’t wake up confident—you wake up with courage." If you’re waiting to feel confident before you sell, you’ll be waiting forever. [24:00] – Selling Doesn’t Have to Feel Gross Pushy, manipulative selling isn’t the only way. Here’s how to authentically sell—without feeling like a used car salesman. [35:20] – If You’re Only Talking About Your Product Once, You’re Losing Sales Most people aren’t seeing every post or email you send. Talking about your product repeatedly isn’t annoying—it’s necessary. [42:10] – Trust Your Customers to Make Their Own Buying Decisions It’s easy to assume what people will or won’t spend based on our own money mindset, but that’s not our decision to make. Our job is simply to share what we offer—our customers will decide if it’s right for them. [51:30] – Handling Unsubscribes Like a Pro Every email list loses people—but unsubscribes aren’t rejection. Learn why losing subscribers can actually be a good thing. [1:02:00] – How to Start Asking for the Sale (Without Feeling Weird About It) If the thought of asking people to buy makes your stomach turn, this section is for you. We share simple, doable ways to ease into selling with confidence. Resources Mentioned Some links in this episode may be affiliate links. If you make a purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting our podcast! The Truth About Email Unsubscribes Break Free from Limiting Beliefs Holding Back Your Handmade Business Email Unsubscribe Rate Calculator – See how your unsubscribe rate compares to your industry average. It only takes a minute or two to plug in your numbers to see how the percentage is lookingfor your handmade business. We Should All Be Millionaires by Rachel Rodgers Paperback Audiobook Let’s Connect! I’d love to hear how this episode shifted your perspective on selling! What’s one small step you’re taking to sell with more confidence? Let’s chat: 🌐 Website: www.indiemadebiz.com Instagram: @indiemadebiz Facebook: www.facebook.com/indiemadebiz Find Kari Online 🌐 Website: www.thespinninghand.com Instagram: @thespinninghand Facebook: www.facebook.com/thespinninghand Know someone who could benefit from this episode? Share it with them and help spread the inspiration!
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    1 h et 1 min
  • 32: Flip the Script on Fear: A Practical Guide to Busting Limiting Beliefs for Makers
    Jan 27 2025

    Do fear and self-doubt ever hold you back from reaching your business goals? In this episode of The Indie Made Biz Podcast, we uncover the hidden barriers that limit your potential: your limiting beliefs. These sneaky thoughts—like “I’m not good enough” or “I can’t charge more”—aren’t truths; they’re stories you can rewrite.

    Join me as I walk you through three transformative steps to flip the script on fear and replace limiting beliefs with empowering thoughts. By the end of this episode, you’ll feel equipped to approach your handmade business with confidence, curiosity, and a renewed sense of possibility.

    Timestamps and Key Takeaways
    • [00:00:00] Intro
      Imagine your biggest dreams for your handmade business finally taking shape—no second-guessing, no “what ifs,” no fear whispering in your ear. Let’s turn that dream into reality.

    • [00:02:22] Cognitive Bias and How It Tricks You
      Learn how mental shortcuts like confirmation bias can cause you to focus on failures while ignoring successes—and how this feeds into limiting beliefs.

    • [00:08:08] Step 1: Recognize Your Limiting Beliefs
      Discover how to identify the thoughts and assumptions that quietly hold you back.

      • Tips to uncover hidden beliefs.

      • Real-life examples of common limiting beliefs.

    • [00:11:45] Step 2: Challenge Your Beliefs
      Become a detective of your own thoughts.

      • How to question and disrupt your limiting beliefs.

      • Key questions to ask yourself:

        1. Is this belief really true?

        2. What evidence supports or disproves it?

        3. Can I find examples of success despite similar challenges?

      • The power of flipping negative thoughts into “what if” possibilities.

    • [00:16:21] Step 3: Replace Limiting Beliefs with Empowering Thoughts
      Build new, positive thought patterns that fuel growth and confidence.

      • The role of repetition in rewiring your brain.

      • Visualization techniques to prime your mind for success.

      • Real-life examples of entrepreneurs who flipped the script on fear.

    Resources Mentioned
    • Free Worksheet: Identify and overcome your limiting beliefs with this free guide

    • Craft Industry Alliance: Learn more about mastermind groups designed for creative entrepreneurs.

    Let’s Connect!

    I’d love to hear what limiting beliefs you’re working to overcome and how these strategies are helping you. Let’s chat:

    • Website: www.indiemadebiz.com

    • Instagram: @indiemadebiz

    • Facebook: www.facebook.com/indiemadebiz

    Know someone who could benefit from this episode? Share it with them and help spread the inspiration!

    Subscribe for More

    Don’t miss next week’s episode. Subscribe now so you’re the first to hear it!

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    19 min

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