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Market Impact Insights

Market Impact Insights

Auteur(s): Market Impact Insights
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 Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.All rights reserved Économie
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  • Climbing The Mountain - Paige McPheeley

    Climbing The Mountain - Paige McPheeley
    Sep 23 2025
    Base HQ Co-Founder/CEO Paige McPheeley sees leadership as overcoming personal doubts in inspiring teams to see the next major mountain summit to climb, and being with them for every step. Paige has cracked the code of getting venture capital funding by focusing on relationships first in a world where women represent 42% of business owners but receive less than 3% of available funding. She's authentically herself, raising critical funds and growing a thriving business as a mom of three living in a small town with a "behind-the-scenes" personality...yet driving an EA productivity solutions business that has generated more than 500,000 hours of time savings.
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    34 min
  • Leadership That Lasts - Alinnette Casiano

    Leadership That Lasts - Alinnette Casiano
    Sep 17 2025
    Growing Your EQ Founder Alinnette Casiano knows culture is the life source for any successful and thriving organization. "Culture isn't a buzzword. It's oxygen. If the air is toxic, even the most talented people can't breathe." At the end of the day, precision is everything. Ali's rallying cry of "Clarity over Cleverness" is driven by empathy, which she says is the language of business. The choice is yours, to be a leader that manages tasks or an exceptional leader that transforms by using technology like AI to amplify people, not erase them.
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    32 min
  • Impactful Marketing Leadership - Amanda Patterson

    Impactful Marketing Leadership - Amanda Patterson
    Sep 15 2025
    Rocket Fuel Labs CMO/CEO/Founder Amanda Patterson reveals the brutal truths behind impactful marketing leadership in a startup environment. Having led the growth strategy for MindBody that scaled revenue from $20 million to $200 million, she knows it's all about a focus on the details. "There is usually not a silver bullet solution to a problem. It's a hundred little things that you're doing right." Vanity metrics mean little. If you can't trace it to revenue, you're just playing with pretty numbers. Leadership that lasts is much more about enabling than admiring and Amanda lives out the quote from Gandhi that "a sign of a good leader isn't how many followers you have, but how many leaders you create." Customer focus is key, and she has stopped trying to please everyone while instead obsessing over customers.
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    34 min
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