Co-founder of Translated, Isabelle Andrieu, shares the unconventional journey of building one of the world’s top translation companies—from hacking early SEO with the Simpson or celebrities content, to launching an AI-powered SaaS tool, and branding through a global sailing regatta. A powerful story of resilience, creativity, and believing in humans in the age of AI.

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AI is top of mind for everyone right now, and this is especially true for tech companies who are adding AI features in their products. At CEGID, this is a major topic as AI is added to all their products to deliver more value to customers and help them save time everyday. But questions arrise : how to communicate this in brand? How to emerge from the crowd of all companies adding AI in their products? How to connect the brand promise with business outcomes? And how to use AI tools to create campaigns and assets that will have an impact on the right audiences? In this topic we tried to answer all those questions with Meigge Sauvaget, Brand Global team lead at Cegid with whom we had the pleasure to sit for an episode during the last B2Believe event in Paris. If you have AI features and you wonder how to proove their value to your customers and how to integrate them in your brand, this episode is for you!

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It's not every day that you get to record a podcast episode with a LinkedIn Top Voice to talk about LinkedIn marketing strategies! And we were not disappointed by this great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts. In this episode, we wanted to talk about measurement and how CMOs can show their successes with LinkedIn to their CFO or CEO. We discussed synergies with other platforms, the state of digital marketing, ROI and reporting, best practices and of course ended with the new Conversion API. Joshua explained how CAPI not only helps with understanding campaign performances but also helps set up even more effective campaigns with retargeting and predictive audiences. If you are a CMO or marketing expert who needs to prove the impact of your LinkedIn campaigns, if you don't know exactly where to position LinkedIn in your campaigns, then this episode is definitively for you!!

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