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Marketing Distilled

Marketing Distilled

Auteur(s): Jonathan Gaby
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 Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.Marketing Distilled is Copyright by Jonathan Gaby, & Co. © 2022 All rights reserved. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Strategic Partnerships, AI-in-Action, and the Regional vs. National Agency Debate: an Interview with Brian McHale

    Strategic Partnerships, AI-in-Action, and the Regional vs. National Agency Debate: an Interview with Brian McHale
    Oct 13 2025
    Guest: Brian McHale, CEO & Owner, Brandience (Cincinnati, OH) Host: Jonathan Gaby Runtime: ~70 minutes Episode Snapshot: Agency veteran Brian McHale breaks down what real strategic partnership looks like between brands and agencies, why misaligned expectations tank relationships, and how his team at Brandience uses human-centered generative AI to shave hours off workflows without replacing people. We also dig into life after third-party cookies, how to think about AEO (AI Experience/Answer Engine Optimization) alongside SEO, and when a regional agency can beat a big national firm (and when it can’t). Top Takeaways Alignment > everything: Most client–agency blowups start with fuzzy goals. Define business objectives, success metrics, and who’s doing strategy vs. execution up front. Be what you are (and say what you aren’t): Credibility comes from owning your strengths—and partnering out what you don’t do. Human-centered AI wins: Use AI to remove drudgery and speed research, but keep humans for nuance, judgment, and brand voice. Privacy-first measurement: With cookies fading, double down on first-party data, store visits/footfall attribution, and relationship-led marketing. SEO isn’t dead; AEO is additive: Structure content for answer engines—author bios, credentials, fresh stats, citations, and strong FAQs. Regional agencies = nimble + local savvy: Faster turns, sleeves-rolled local work (especially for franchises). Nationals still make sense for global brand work. Chapters & Timestamps 00:11 – Cold open: what Marketing Distilled is about 02:13 – Brian’s background & Brandience overview 05:55 – When agency–client relationships go sideways (expectations!) 08:17 – What a strategic partnership actually looks like 10:11 – Building trust & credibility (values, being honest about gaps) 15:21 – Brandience core competencies (digital, traditional, creative, brand) 17:09 – Life after cookies: attribution, first-party data, privacy stance 24:32 – Sponsor: Asana Partners (via JonathanGaby.com/Asana) 26:17 – AI in action: internal roll-out, process mapping, responsible use 29:09 – Case: 11 AI agents cut prospect research from 45 → 10 minutes 33:32 – Why humans still matter: editing, nuance, tone 37:23 – From SEO to AEO: winning answer engines (bios, stats, FAQs) 48:24 – Sponsor: WP Engine (via JonathanGaby.com/WPEngine) 50:02 – Regional vs. national agencies: speed, flexibility, and fit 54:24 – Franchise/local marketing done right (Tropical Smoothie openings) 62:30 – Lightning Round 67:12 – Final advice: become a better writer to become a better AI prompter/editor 68:36 – Where to find Brian (LinkedIn) 69:57 – Outro & how to connect with the show About the Guest, Brian McHale Brian McHale is the CEO/Owner of Brandience, an award-winning, retail-minded advertising agency. Former President/Partner at Empower Media Marketing; recognized by Ad Age (Media Maven) and Cincinnati Business Courier 40 Under 40. He serves on multiple nonprofit and business boards and is a graduate of Miami University (OH). Mantra: Measure what matters, communicate wisely, embrace imperfection, sprint when needed, prepare for what’s next. About Brandience A retail-minded agency blending bold creativity + data insights. Early adopters of human-centered generative AI with a formal policy and ongoing training. Core sectors: restaurants, franchise, healthcare, retail. Services span brand strategy, creative, digital and traditional media, and social. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 12 min
  • Marketing Distilled - Interview with Bart Caylor

    Marketing Distilled - Interview with Bart Caylor
    May 19 2025
    In this episode of Marketing Distilled, our Master Distiller interviews Bart Caylor. Bart Caylor is the president and founder of Caylor Solutions, a marketing agency that specializes in serving the education industry, especially higher education institutions. In this episode we talk all about the ins and outs of higher education marketing. Topics Covered: Higher Education Marketing His book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed Use of Artificial Intelligence in marketing and life. About Bart Caylor With a 35-year background in design, marketing, and development with corporate, education, and non-profit clients, Bart now focuses his expertise entirely on marketing for K-12 and higher education. He is an Anderson University graduate and lives with his family in Fishers, Indiana. Find Bart's Website, Book, and Social Media Website: www.caylor-solutions.com LinkedIn: Bart Caylor Chasing Mission Fit Book: www.chasingmissionfit.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 27 min
  • Dealing with Imposter Syndrome

    Dealing with Imposter Syndrome
    May 5 2025
    Welcome to Episode 27 of the Marketing Distilled Podcast, entitled, Re-Entry. In this episode, let me reintroduce myself, review a piece of tech I recently bought, and then help you deal with imposter syndrome in your career. Reintroduction: Hi, I'm Jonathan Gaby, the master distiller of Marketing Distilled. I have a masters in marketing from the University of Cincinnati, and I am the communications and marketing manager at Haile College of Business at Northern Kentucky University. I am also an adjunct professor of marketing at Kentucky State University. My hobbies include playing music, walking our dog daily, and lately going to the gym. I'm driven by impacting the world and people for the better, either by sharing a new product or service, or seeing something in themselves they didn't see and encourage them towards greatness. Review: The reMarkable Paper Pro I recently bought a remarkable paper pro and love it. It's a digital notebook that I can write notes and keep notebooks organized by topic. My top features and benefits include: A closed system (no social media, other apps, or notifications) mean I can focus on the work at hand and not be distracted. I can devote my entire focus to reading, writing, or thinking about my project Ease of organization through notebooks, folders, and tag No more clutter with loose papers and documents strewn about. I can write in different types of writing utensils and it can be in color. If you'd like to see more, visit www.remarkable.com for more. I don't have an affiliate link and won't be compensated by a purchase. Dealing with Imposter Syndrome Imposter Syndrome is not a new phenomenon. It has it's roots in an older study (perhaps around the 70s) that focused on women in the workplace. Here are the five ways I've learned how to deal with Imposter Syndrome: Know that Imposter Syndrome is Normal Create or join a community of other professionals to vent and discuss Don't let perfection paralyze you Re-frame the discussion to adoption of a learning and growth mindset Record Your Wins Using these techniques will help you deal with Imposter Syndrome. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 7 min
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