Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
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Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
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According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.
Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
In this conversation, we’ll unpack:
• How to use purpose as a filter for decisions, not just a slogan
• The link between brand integrity and employee engagement
• What happens when teams market from alignment, not obligation
• Why companies like Bombas and Chobani outperform by living their “why” internally
💬 How does your team stay aligned on purpose beyond the mission statement?