Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice
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Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice
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73% of consumers say they are more likely to trust a brand whose tone of voice feels authentic and consistent across every touchpoint (Edelman Trust Barometer).
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how tone and voice bring your brand’s purpose to life, not just in what you say, but in how you say it.
📅 Wednesday, August 27, 2025 | 🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we cover:
• Why tone and voice are the bridge between your purpose and your audience’s experience
• Examples from brands like Liquid Death, Mailchimp, Tom’s, and Oatly
• How to avoid mixed signals that weaken your purpose
• Steps to document and train teams to communicate in purposeful, consistent ways
🎧 Whether you’re shaping ad copy, customer support scripts, or social campaigns, this episode shows how tone and voice can transform every interaction into a proof point of your purpose.