• Marketing and Technology Driven Storytelling

  • Mar 25 2025
  • Durée: 34 min
  • Podcast

Marketing and Technology Driven Storytelling

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  • Résumé

  • This week, I had the pleasure of sitting down with @Gerri Phillips, Co-Founder and Chief Experience Officer of @Cue Gravity - a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital.

    While Cue Gravity is already working with top-tier brands across the U.S. Gerri is now leading the U.K. charge, focusing on bringing that U.S.. experience and success to the UK.

    🌟 Some of the most interesting parts of our conversation were:

    ✅ Why UK businesses are more sceptical of tech innovation than the U.S.

    ✅ How content, technology, and storytelling combine to drive retail performance.

    ✅ What Gerri’s learned about building a support network when you’re starting out.

    ✅ What it’s like launching in a new country with no team, no pipeline, and no profile.

    ✅ Why “tech for tech’s sake” is a problem, and how to avoid it with a strategy-first approach

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