Marketing for Longevity, Not Leasing, with Michaella Solar-March
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Marketing for Longevity, Not Leasing, with Michaella Solar-March
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Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.
Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.
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