• Marketing your Private Practice with Kathy C

  • Auteur(s): Kathy Colaiacovo
  • Podcast

Marketing your Private Practice with Kathy C

Auteur(s): Kathy Colaiacovo
  • Résumé

  • Grow your private practice or dietitian business with private practice marketing tips and strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media.
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    This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice.
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    If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and videos for social media, hit the play button to start listening!
    ---
    Your host Kathy Colaiacovo, is a Marketing Strategist and Business Coach who has spent over 16 years working with hundreds of practitioners and service providers and offers guidance that answers questions like:
    *How do I get my marketing to bring in new clients for my practice?
    *What’s the best bang for my marketing bucks, and time?
    *Can I grow my private practice without having to be on social media all the time?
    *How do I grow my private practice?
    *What type of marketing will help my practice get more clients and not waste my time?

    *How can I get people to understand how my dietitian services will help them?
    ---
    You'll find Kathy shares easy-to-understand lessons and ways to implement marketing that actually gets results, not wasted time.
    ---
    She's not a dietitian teaching marketing; she's an expert in marketing who has helped hundreds of private practice owners grow 5, 6 and even 7-figure businesses.

    © 2025 Pepper It Marketing Services, Inc.
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Épisodes
  • Website Mistakes That Quietly Stop Local Clients from Finding You - Ep 149
    May 6 2025

    You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.

    Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why.

    Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.

    But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities.

    In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.

    Listen in to learn:
    • The 3 backend website mistakes most service businesses make
    • Tips to optimize your Google Business Profile to get found locally
    • Why messaging clarity matters more than ever
    • What payroll and private practice websites have in common

    Watch the full video or read the detailed show notes here:
    👉 http://marketingyourprivatepractice.com/149



    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



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    36 min
  • Feel Too Busy to Grow Your Practice? Fix These Hidden Time Leaks First - Ep 148
    Apr 29 2025

    One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."

    The hard truth?
    When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.

    Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have.

    In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today.

    You will learn:

    • Why wasted time is the real barrier to growing your practice
    • A Simple method to track where your time is really going and how to uncover hidden time leaks
    • How building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balance

    If you want to spend less time feeling behind and more time attracting clients, this episode is for you.

    Listen now and find out how fixing those hidden time leaks in your private practice can change everything.

    Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148



    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



    Voir plus Voir moins
    29 min
  • 5 Reasons Your Marketing Isn’t Working (And How to Fix It) - Ep 147
    Apr 22 2025

    Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar.

    If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.

    You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective.

    If you’re ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into.

    What You’ll Learn by tuning in:

    • Why your marketing isn't working for your private practice
    • That time isn’t the issue - it’s how your time on marketing is being spent
    • Why you don’t need to do more marketing and what you shoudl be doing instead.

    Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients.

    Access the resources mentioned: http://marketingyourprivatepractice.com/147


    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



    Voir plus Voir moins
    30 min

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