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Maybe Digital Ministry Was Never Meant to Look Like Marketing

Maybe Digital Ministry Was Never Meant to Look Like Marketing

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Ever feel like church communication online starts to sound more like selling than sharing? You’re not alone.

In this episode, Leslie unpacks why digital ministry was never meant to look like marketing—and why that explains the “ick” so many pastors, staff, and volunteers feel. You’ll hear a quick history of how marketing crept into church life, what’s actually worth borrowing (clarity, consistency, storytelling, celebration), and what you can leave behind without guilt (flashiness, gimmicks, manipulation).

Walk away with a simpler, more invitational way to share who you are and the great things happening in your community—without the pressure to look like a brand.

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