This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration.

Timestamps

[0:00] Holiday weekend intro and format change
[0:45] Google’s new AI shopping and gift-idea features
[3:40] Should you batch website changes or make them slowly?
[5:55] Why steady traffic declines are normal in the AI era
[7:30] How zero-click search and AI change buyer behavior
[8:25] Diagnosing sharp, sudden drops in traffic (forensic SEO)
[9:35] Is Pixieset actually good for SEO?
[11:30] Why PhotoBiz’s SEO advice raises red flags
[13:30] When to move off Squarespace or PhotoBiz
[14:30] Webflow, Wix, WordPress, and hosting recommendations

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.

Timestamps

[0:00] Introduction
[0:24] The rise of social media and attention as currency
[1:33] Spending 110% of our attention
[2:28] ADHD-like overwhelm in modern life
[3:27] Phones and constant content access
[4:27] AI’s coming explosion in content creation
[4:51] Oversaturation and the end of the attention economy
[5:11] The trust recession
[6:07] Trust as the new currency
[6:54] How to create content AI cannot replicate

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

Sign up for the Semrush Challenge
https://seiq.learnworlds.com/course/semrush-challenge

In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.

Timestamps

[0:00] Introduction
[0:24] “Welcome to Smartless” (not really)
[0:37] Why there was no episode last week
[1:23] Recording close to release because AI changes fast
[2:03] COVID boredom → early screen-share SEO videos
[2:14] “Document, don’t create” and starting a new blog
[3:21] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26] Using the SEMrush free trial + blog to reach an A score
[5:06] Running the live one-week SEMrush Challenge
[7:10] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16] “Don’t be afraid to blog — it might make you happier”

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders