Mike Kenney On The Power Of Marketing Attributable Revenue In Heavy Equipment
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Mike Kenney On The Power Of Marketing Attributable Revenue In Heavy Equipment
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What results must your marketing efforts drive to create growth for your business? Is your marketing strategy aligned with your business strategy? In this episode of “Here We Grow,” Kenney Machinery CEO, Mike Kenney talks about how he and Marcia adopted a think first marketing strategy to ensure he saw the maximum return on his marketing spend.
Mike also shares his philosophy about unlocking business potential by recognizing the immeasurable impact of good relationships with not only customers but vendors and employees as well.
Tune in to this episode of "Here We Grow" to learn how to get the most from your marketing spend.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/.