In this episode of the Best of Midland Texas Podcast, hosts Ryan Shewchuk and Terra Avery explore the world of mocktails and sober socializing with guest Kate Christian, founder of the Midland Mocktail Hour. Christian shares her personal journey of breaking up with alcohol and creating a community for sober-curious individuals in Midland. The conversation dives into the growing trend of sober socializing, particularly among younger generations. Kate discusses how she organizes mocktail events at local bars, collaborating with venues to create exciting non-alcoholic drink menus. She explains the challenges and successes of promoting these events, emphasizing the importance of inclusivity and providing a safe space for those choosing not to drink. Listeners will gain insights into the business side of sober events, including partnerships with local establishments and the potential for future expansion. Kate Christian also touches on the health benefits of going alcohol-free and the positive impact it's had on her life and others in the community. This conversation explores the future of the sober-curious movement, discussing potential ideas for upcoming events and ways to attract a more diverse audience. They also dive into the role of adaptogens and non-alcoholic spirits in creating exciting mocktail options. This episode is packed with information on the rising popularity of mocktails, the challenges of promoting sober events, and the personal growth that can come from embracing a sober-curious lifestyle. Whether you're interested in cutting back on alcohol or simply curious about the mocktail scene in Midland, this conversation offers valuable insights and inspiration. Connect with Kate Christian and learn more about upcoming Midland Mocktail Hour events on Instagram and Facebook @MidlandMocktailHour or visit midlandsobrietysociety.com. Don't forget to subscribe to the Best of Midland Texas Podcast for more engaging conversations about local businesses and community initiatives. CHAPTERS: 00:00 - Intro 00:45 - Midland Mocktail Hour 04:28 - Breaking Up with Alcohol 06:29 - Sober Curious Movement 08:16 - Advice for Quitting Drinking 10:25 - Friends and Family Response to Sobriety 12:21 - Promoting Mocktail Events 15:02 - Feedback from Mocktail Events 17:45 - Future Plans for Mocktail Hours 20:14 - Exploring Local Partnerships 21:09 - Career Insights 23:15 - Personal Favorite Mocktails 23:53 - Celebrity Involvement in Mocktails 25:03 - Growth of Sober Curious Trend 26:37 - Future of Sober Curious Movement 27:50 - Starting Your Own Mocktail Events 29:53 - Monthly Event Frequency 31:31 - Is Mocktail Hour a Business? 31:59 - Audience Demographics for Events 33:33 - Desired Event Ideas 34:41 - Finding Midland Mocktail Hour 35:41 - Outro Best of Midland Texas was created focusing on small, local businesses and has been designed to help you find only the best locally owned companies and live events here in Midland. CONNECT WITH US Website: https://www.bestofmidlandtx.com Ryan Shewchuk: https://www.instagram.com/shewchuk Terra Avery: https://www.instagram.com/terrawaypants TikTok: www.tiktok.com/@bestofmidlandtx Facebook: https://www.facebook.com/bestofmidlandtx Instagram: https://www.instagram.com/bestofmidlandtx Facebook Group: https://www.facebook.com/groups/bestofmidlandtx —----------------------- LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://bit.ly/bomtxitunes Spotify: https://bit.ly/bomtxspotify —----------------------- PRODUCED AND EDITED BY FORTY WOLVES STUDIOS https://www.fortywolves.com