Monique Knoblanche On How Realestate.com.au Uses Podcasting to Drive Content Strategy.
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Monique Knoblanche On How Realestate.com.au Uses Podcasting to Drive Content Strategy.
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What does podcasting look like inside one of Australia’s most influential digital brands?
In this episode, Darcy Milne, founder of Pro Podcast, sits down with Monique Knoblanche, Executive Manager of Content Marketing at REA Group, to explore how realestate.com.au has embedded podcasting into its content strategy to build trust, spotlight internal experts, and engage audiences at scale.
From launching Real Talk to driving value across LinkedIn, video, live events, and even commercial partnerships, Monique unpacks the approach that’s helped make podcasting a sustainable and strategic asset for the business.
If you’re a marketer, content lead or brand strategist looking to make podcasting work harder for your business, this episode is packed with practical insights and proven tactics.
Learn More:
Real Talk Podcast
Monique Knoblanche on LinkedIn
Pro Podcast Website
Pro Podcast Instagram
Darcy Milne on LinkedIn