Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about AIFD's 60th anniversary celebration, standout programming, what first-time attendees can expect, and advice for aspiring symposium presenters. Whether you're planning to attend or curious about what makes these events so transformative for floral designers worldwide, this conversation has something for you.

Topics covered: AIFD Symposium programming, Palm Springs venue highlights, registration tips, presenter selection process, and why this milestone anniversary event is generating industry-wide excitement.

Visit our blog for the show notes and video replay:
https://mayeshwp.mayesh.com/mwm-inside-aifd-symposium/

Join host Yvonne for an inspiring conversation with Charity Reel, Vice President of Sales at Mayesh Wholesale Floral Distributors. In this episode, Charity shares her journey from selling freight services to leading national sales operations across Mayesh's 20+ locations in 13 states.

With nearly three decades at Mayesh, Charity offers insights into effective sales leadership in the floral industry, discussing specific techniques that have driven success and the pivotal moments that shaped her approach. She explores how her natural curiosity and love for people have influenced her leadership style, and reveals her philosophy that success, like fine wine, requires patience, consistent ingredients, and passionate nurturing.

Listeners will discover Charity's perspective on balancing traditional relationship-based sales with emerging e-commerce opportunities, her approach to mentoring the next generation of sales professionals, and her vision for the future of wholesale floral distribution. Whether you're a seasoned floral professional or just starting your career, this episode delivers valuable takeaways on sales development, leadership, and the power of authentic connection in the floral industry.

Visit our blog for the show notes and video replay:

https://www.mayesh.com/blog/mwm-conversation-with-charity-reel-vp-of-sales

In this illuminating episode of Mornings with Mayesh, we dive deep into the transformative power of continuing education in the floral industry with Kristen Pulcheon, Executive Director of Fiori Florals Design Studio in Central Ohio.

Since launching in January 2020, Kristen has built Fiori into a powerhouse that executes nearly $2 million in events annually. Drawing from her 20-year journey through the wedding and special events industry—spanning luxury bridal fashion, event venues, and finally floral design—Kristen shares candid insights on how ongoing education has been crucial to her team's remarkable success.

As both a seasoned business owner and a bride-to-be herself (with her wedding just days away!), Kristen offers a unique perspective on excellence in floral design. She reveals her strategies for cultivating a learning culture that balances technical skills with creative development, adapting to industry shifts, and measuring the return on educational investments.

Listeners will discover practical approaches to team development that can be implemented in businesses of any size, from solo floral artists to large studios. Kristen also discusses emerging trends in the industry and the skills she believes will be essential for floral professionals in the coming years.

Whether you're looking to scale your floral business, enhance your design capabilities, or simply find inspiration from one of the industry's rising stars, this conversation provides valuable takeaways for anyone passionate about the world of flowers and design.

Duration: 45 minutes

Visit our blog for the show notes and video replay:
https://www.mayesh.com/blog/how-continuing-education-elevates-floral-design-with-kristen-pulcheon