Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom.

Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start.

In this episode, you'll discover:

• How to break free from the wedding-only cycle that's keeping you stuck
• The key difference between being profitable and just being busy
• Franceska's proven strategies for creating recurring revenue streams
• Why hotels are the untapped goldmine most florists are missing
• How to scale your business beyond your own physical limitations
• The mindset shifts that prevent burnout and build long-term sustainability
• Real strategies from the Hotel Florist® Profit Method that have helped florists generate over $8 million in contracts

Whether you're a seasoned florist feeling burned out or just starting to think beyond weddings, this conversation will completely shift how you approach building a sustainable floral business. Franceska shares practical, proven methods that are working right now for florists around the globe—this isn't just theory, it's a blueprint for transformation.

About Franceska McCaughan:
Franceska McCaughan is an international floral strategist, hospitality consultant, and the visionary behind The Hotel Florist®. She has helped florists worldwide generate over $8 million in hotel floral contracts and consults with luxury brands on floral strategy. A multiple business founder, best-selling author, and survivor-turned-thought-leader, Franceska is passionate about helping creatives build profitable, purpose-driven businesses without burning out.

Don't forget to subscribe, rate, and review Mornings with Mayesh wherever you listen to podcasts!

Show notes, photos, and video replay:
https://www.mayesh.com/blog/hotel-contracts-building-recurring-revenue-florists

What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about.

David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall arrangements.

Featured in This Episode:

• Carnation Opium Thrill (coming in 3 weeks)
• Carnation Petra with peachy pink tones and impressive 3-4 inch blooms
• New Jumbo Craspedia variety with nearly 2-inch diameter heads
• Limited edition Degas Roses in stunning gold bronze (Mayesh US exclusive)
• Cherry Caramel and Crème Brûlée Phlox varieties with excellent fall supply

NOTE: this episode is best in video format.

Show notes, photos, and video replay:
https://www.mayesh.com/blog/mwm-top-6-flowers-to-know

Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus beautiful ranunculus varieties including Cloni Nuance and Cloni Nebbia. Get the insider perspective from a true floriculture expert, not just catalog descriptions. Essential listening for florists and flower lovers alike.

**For best experience, we recommend watching the video replay.**

Mornings with Mayesh | Originally aired live

Video replay & show notes:
https://www.mayesh.com/blog/mwm-new-rosaprima-floraprima-roses-flowers-2025