In this episode of The Streaking Podcast, Jeffery and Jami introduce and explore the Streaking Growth Matrix—a framework they developed to clarify how different tools (wishes, goals, habits, routines, and streaks) interact in the process of personal growth. They discuss the limitations of relying solely on goals or habits, and show how streaks uniquely serve as both a starting point for change and a method for sustaining it. Through family stories, health examples, and even piano practice, they illustrate why streaks belong in the top-right quadrant of the Growth Matrix: high power to change behavior and high power to maintain it.

00:00 – Introduction & Excitement
Jeffery and Jami set the stage by sharing their excitement about the Growth Matrix and why they felt it was important to create.

02:26 – Defining Goals Clearly
They review FranklinCovey’s definition of a goal—“X to Y by when”—and discuss how goals ignite change but often fail to sustain it.

04:45 – Family Reading Goal Example
The Downs family’s goal to read 200 books in a year highlights how goals drive short-term focus but are rarely repeated.

07:13 – Habits and Routines in Maintenance
A discussion on why habits and routines help maintain existing behaviors but don’t start new ones, and the problem with assuming all good things become “automatic.”

09:35 – Explaining the Growth Matrix
Jeffery introduces the 2x2 visual:

• X-axis = Maintain Behavior

• Y-axis = Change Behavior
  Quadrants: Wish, Routine/Habit, Goal, Streak.

11:54 – The Wish Zone
The starting point for all change, but not sustainable if you remain there. Wishes inspire but don’t move you forward.

14:22 – Routine & Habit Zone
Using metaphors like a tree’s water and nutrients, they show how maintaining consistency prevents atrophy—even if growth isn’t flashy.

19:07 – The Goal Zone
High change but low maintenance. Great for starting big shifts but weak for sustaining them.

21:31 – The Streak Zone
Why streaks uniquely combine maintenance and change: they create a floor you can always build on and connect seamlessly to goals.

23:57 – Streaks as Lifelong Tools
Examples of piano practice and health routines show how streaks help through life changes, transitions, and disruptions.

30:53 – The Path: Wish → Goal → Streak → Routine/Habit
Jeffery and Jami argue that positive growth starts with a wish, builds with goals and streaks, and eventually can lead to stable routines.

33:14 – The Role of Intentionality
They emphasize that meaningful growth doesn’t become effortless; it always requires some level of intentional action.

35:34 – Closing Reflections
They wrap up with gratitude for the conversation and invite listeners to share their own experiences with the Growth Matrix.

The Streaking Growth Matrix helps us see clearly where streaks belong: in the zone of maximum growth, where they fuel both change and consistency. Unlike goals, which end when the finish line is crossed, or habits that only maintain, streaks keep you moving forward every single day—laughably simple, but deeply powerful.

If you’re ready to move from wishing to real, sustained growth, the best way to start is with the MyStreaks app. It’s the only streak tracker designed around the Streaking Laws, helping you set laughably simple streaks, keep them alive, and unlock the compound effect of daily consistency. Download MyStreaks today, and step into the Growth Matrix’s top-right quadrant—where lasting growth truly lives.

In this episode, Jeffery sits down with sales strategist and magician Tyler Jensen, founder of Top Performance Group, to unpack the four pillars of top performance and how “a little sleight of hand” can lock critical sales ideas into memory. If you’re ready to turn insights into consistent action, start a simple streak in the free MyStreaks app today—for example, “Make 1 prospecting touch” or “Review pipeline for 5 minutes” daily. Tiny, laughably simple actions—done consistently—compound into top performance. Download MyStreaks and join the streaking community to build the systems Tyler talks about and keep your optimism, power, and focus alive.

Tyler shares how learning magic (yes, Vegas gigs!) sharpened his ability to teach principles that stick. He tells the story of opening an insurance agency, getting slammed with a $12,000 clawback, and deciding to study top performers across fields. That research became his framework: Optimism (the mindset), Systems (the safeguard), Power/Wisdom (applied knowledge), and Focus (clear direction)—plus a memorable sales-culture model he illustrates with a magic routine built on C.A.R.E.: Customers, Attributes (of leaders), Reputation, and Employees. We also hear a wilderness lesson on promptings and perspective, how to recover gracefully when tricks (or deals) fail, and why attunement beats canned objection handling.

• 00:01 – Opening & Guest Intro: From AGT inspiration to sales culture expert

• 01:20 – The Magic Origin Story: Learning Matt Franco’s routines, performing in Vegas

• 05:35 – Career Zigzag: Trainer → agency owner → corporate trainer → entrepreneur

• 07:48 – The $12K Gut Punch: Chargebacks, doubt, and the decision to study top performers

• 09:32 – Research Scope: Agents, athletes, parents—top performance is universal

• 10:44 – Pillar #2: Systems: Consistency with flexibility beats chaotic “busy”

• 13:19 – Pillar #3: Power/Wisdom: Knowledge isn’t power—applied knowledge is

• 18:58 – Pillar #4: Focus: “There is no fear when the focus is clear” (goals, plans, daily direction)

• 20:52 – False Peaks & Complacency: Why “I’m good” stalls growth

• 23:25 – Pillar #1: Optimism: The mindset that makes the whole model work

• 26:56 – Mountain Lesson: A hunting story, promptings, and choosing the “best possible outcome” lens

• 29:37 – Teaching with Magic: Designing tricks to anchor business principles

• 31:34 – The C.A.R.E. Sales Culture: Customers, Attributes, Reputation, Employees—made unforgettable

• 36:30 – Family & Entrepreneurship: Gratitude, support, and kids as first audience

• 39:03 – Psychology of Sales: Attunement > scripted rebuttals (Attune–Unite–Transition–Close)

• 42:30 – When Tricks Fail: Systems turn mistakes into memorable moments

• 47:28 – Connect with Tyler: TopPerformanceGroup.com, summits, assessments

• 48:27 – Close: Keep paddling upstream—and keep streaking

Tyler’s framework is simple and potent: Start with Optimism, protect progress with Systems, turn learning into impact through Power/Wisdom, and steer everything with Focus. If you want these ideas to change your results, you need daily proof of action. That’s where MyStreaks shines: set one micro-commitment (e.g., “1 customer follow-up,” “Draft 3 lines of a proposal,” or “Capture 1 lesson learned”) and do it every day. The app keeps your streak alive, your optimism high, and your focus clear—so false peaks don’t become finish lines.

Ready to summit your next “mountain”?

1. Download MyStreaks,

2. Create one laughably simple sales or leadership streak,

3. Share it with your team to build a top-performing culture of C.A.R.E.

And if you want a keynote (with real magic) to ignite your sales organization, check out TopPerformanceGroup.com to connect with Tyler. Until next time—keep it simple, keep it consistent, and keep streaking.

This episode is all about building a life that matters—day by day, action by action. That’s exactly what the MyStreaks App was made for. It’s not about checking boxes. It’s about becoming who you’re meant to be through small, consistent commitments.

If you’ve ever felt the nudge to live more intentionally… to be a more present parent, a more deliberate leader, a more purpose-driven person—this is the tool to help you follow through.

And what Jim shares today will change the way you think about legacy forever.

Download MyStreaks – The Streak Tracker App at MyStreaksApp.com. Now let’s get into it.

In this landmark 400th episode of the Streaking Podcast, Jeffery and Jami sit down with their good friend, Jim Huling—global executive coach, bestselling author of The 4 Disciplines of Execution, and founder of Execution Insights™. What unfolds is a masterclass in living with purpose, building a legacy, and evolving with intention.

Jim shares how, even at 70, he continues to deadlift 400 pounds—not to chase achievement, but to fuel vitality in service of his calling. Together, the trio explores the three stages of a leader’s life (achievement, scalability, and legacy), the emotional depth of building purpose rather than trying to “find” it, and the sacred power of presence—especially as a parent, mentor, or leader.

They also touch on technology, including the role of AI in leadership, and why authenticity, not algorithms, remains our greatest strength.

This is more than a conversation. It’s an invitation to build your life from the inside out—one streak at a time.

1. [00:00] Welcome to Episode 400: A Milestone with Meaning

2. [02:00] Deadlifting at 70: Discipline, Vitality, and the Power of Community

3. [06:00] From Achievement to Legacy: The Three Stages of Leadership

4. [15:00] Building, Not Finding, Your Purpose

5. [23:00] Streaking and Legacy: Writing Daily Inscriptions on the Heart

6. [28:00] Four Questions That Lead to a Life of Meaning

7. [39:00] The Work of Reflection: Why Most Don’t Begin—and Why You Should

8. [44:00] AI and Authenticity: What Leadership Looks Like in the Digital Age

9. [58:00] Purpose-Driven Evolution and the Call to Keep Growing

10. [1:02:00] Execution Insights™: Why Jim Still Shows Up Every Week

11. [1:05:00] Closing Thoughts: Streaking, Legacy, and Living on Purpose