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Center for REALTOR® Development

Center for REALTOR® Development

Auteur(s): CRD NAR education for real estate agents
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 The Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.2017-2024 Center for REALTOR® Development, a not-for-profit affiliate of the National Association of REALTORS® Gestion et leadership Économie
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  • 114: Center for REALTOR® Development: Down Payment Assistance Options in Action with Skyler LemonsDown Payment Assistance Options in Action with Skyler Lemons

    114: Center for REALTOR® Development: Down Payment Assistance Options in Action with Skyler LemonsDown Payment Assistance Options in Action with Skyler Lemons
    Sep 16 2025
    Welcome to NAR’s Center for REALTOR® Development podcast. I’m Monica Neubauer, your host. How many of you would like some more help getting buyers into homes? Um… I think everybody’s hand would be raised right now. Even my guest is saying that, and he’s going to teach us how to do that! Our guest today, Skyler Lemons, is known as Chicago’s Down Payment Grant King. He is one of NAR’s 2025 Class of 30 Under 30 award recipients. Skyler is helping people buy real estate who didn’t think they could buy real estate or didn’t know that they had the money to buy real estate. Welcome Skyler! [1:03] Skyler Lemons is an NAR 2025 30 Under 30 Award recipient. He is helping people buy real estate who didn’t think they could buy real estate or didn’t know that they had the money to buy real estate. Welcome Skyler! [1:27] Skyler thinks that every agent should know and have in their arsenal what Skyler has discovered in the world of down payment assistance. He’s on a mission to empower more agents to do this. [1:53] Skyler is known as Chicago’s Down Payment Grant King. He’s a real estate broker with Exit Strategy REALTOR®, and he’s helping first-time and low-to-moderate-income buyers access home ownership with minimal up-front costs. In 2024, Skyler helped secure over $250K in financial assistance. [2:20] Born and raised in Chicago, with a financial degree from Howard University, Skyler combines data-driven strategy, branding expertise, and a deep knowledge of the city to empower buyers and agents alike. He has 18K Instagram followers and 1,700 leads generated this year. [2:43] Skyler’s mission is simple: bridge the home ownership gap through education, strategy, and community impact. [3:17] Skyler was licensed on December 26th, 2020. He was 24 years old. He started to work his sphere of influence. All his friends of his age told him, “Skyler, you know this sounds good, but show me some apartments. I’m ready to rent an apartment.” [3:42] Skyler realized that the biggest barrier for himself and a lot of his peers wasn’t the job or the credit score; it was the down payment. Most did not have the capital to buy, and it was also the middle of a pandemic. [4:09] Interest rates were low, and banks did not have any incentive to have these types of programs because of low interest rates. Initially, Skyler did not sell a lot of real estate. He did not know how to bridge that gap. [4:23] Once interest rates started to rise, Skyler saw that banks started to come out with different programs. The main problem between the programs and Skyler’s community was the information gap. A lot of people don’t know that these things exist. [4:44] Skyler shows people where the money is. He explains to people that if they buy a $250K property, they’ll need about 6% to close, including down payment and closing costs. He suggests talking to a lender who will give $5K toward a down payment and $7 or $8K toward closing costs. [5:08] He goes out with buyers already figuring out a huge piece of the financial puzzle. [5:13] Skyler believes a lot of agents are afraid of the numbers. He reminds his clients that they need to call the lender, but he helps them paint that picture of what they are going to try to accomplish. That gets them excited. [5:32] Once they have pre-approval and secure the $5K for the down payment, and the $7 to $8K toward the closing cost, it solves a big piece of the puzzle for them. [6:17] The first opportunity fell into Skyler’s lap. An agent had connected him to a lender that had this product. At the closing table, he realized that his client was getting a check back. Skyler started talking to different lenders and learning their requirements for credit score and income. [6:59] Skyler talked to clients about which lenders might work best for them in their circumstances and why. Cook County has a $25K grant program, but after running the numbers, sometimes a lender can do better for the client without the Cook County grant. [9:07] Skyler is always painting that picture. If an agent starts painting the picture for people, the agent will get a lot more callbacks because people will feel that the agent can take them to the next step. Skyler is an educator for his clients, right off the bat. [9:44] Skyler is an introvert, so he had to learn how to sell as an introvert. [10:42] Skyler always asks his clients how they found him, and nine times out of 10, it’s on Instagram or TikTok. He uses Instagram as his digital business card, and he’s always posting. [11:09] Skyler came up with a homebuying guide. On the back of it were over 30 down-payment assistance programs in the state of Illinois. He leveraged that value to get people to download the guide. A hundred people downloaded it. [11:31] Only ten of those people were very serious at that point. That only led to making three deals. Skyler came to learn that he had to nurture clients. [11:42] If you go to Skyler’s Instagram ...
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    32 min
  • 113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2

    113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2
    Aug 19 2025
    Welcome to the Center for REALTOR® Development podcast. I’m Monica Neubauer, your host. Everyone’s favorite topic these days is AI. In our last episode, Matthew Rathbun and Craig Grant saved you lots of time with their tips for improved productivity and agent and customer experience. Today, they’re going to help you again and show you how they make AI work for them in practical ways. Practical ideas are my favorite takeaways! We’re going to give you a few more apps. We’re still going to stick with the basics of ChatGPT and Google Gemini, but we’re going to get into a few more apps that you may want to invest in. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. We are releasing this interview in two episodes. This is Part 2. Each one of these episodes stands alone, but we encourage you to start with Episode 1 or go back to it for some more context. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [1:27] Craig Grant is a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome back, Craig! [2:02] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Welcome back, Matthew! [2:21] Matthew recaps the first episode. It covered creating GPTs, being an AI-forward leader, and being an example to your agents. Associations can also help themselves by creating GPTs of these tools. Think about things differently, do your job better, and help the agents do theirs better. [3:06] Craig tries to guide most people in the industry either to ChatGPT or Google Gemini. All AI platforms have similar capabilities, but Craig says to succeed in real estate, leverage one of the two main platforms. Matthew prefers ChatGPT while Craig uses Gemini more. [3:41] Craig says that ChatGPT focuses on third-party tools and integration. Google isn’t trying to do any integration. It’s about making you more effective inside Google. Craig runs his business through Google with Gmail, Google Docs, Drive, and Calendar through Google. [4:02] Gemini makes Craig so much faster and more effective with the tools he’s already using to run his business. He uses ChatGPT for fun things, but if it’s business-related, he uses Gemini, and it creates emails and documents the way he wants them, in his brand voice. [4:22] Craig uses Google to run his business, so he focuses on Gemini. He believes that whichever you end up using, whether it’s Gemini or ChatGPT, the two main ones, Craig believes the possibilities of what you can do with them are endless. You can create anything you want. [4:36] Monica has learned so far that although she mostly uses ChatGPT, she can put more Gemini into her regular Google Suite use. [5:00] Monica is a ChatGPT user. She has just hired a virtual assistant, and they’re still working out how they will work together. She wants her VA to have a quality AI program to build something custom with Monica. She wants to keep it separate from her ChatGPT. [5:45] Craig suggests Monica could create a custom GPT with a different profile from her GPT as a template to share with her VA. [6:43] Matthew speaks of having teams in ChatGPT or Gemini. Craig says it costs $5.00 more a month for the leader. [7:17] Craig offers an example. You use ChatGPT to help you respond to a customer’s upset email on Yahoo. You copy the message, put it in ChatGPT, write a prompt to have ChatGPT defuse the situation, copy the response, and paste it into Yahoo to send. You have ...
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    38 min
  • 112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1

    112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1
    Aug 5 2025
    Welcome to the Center for REALTOR® Development podcast from the National Association of REALTORS®. I’m Monica Neubauer, your host. Before we start today, I have a favor to ask. We so appreciate you, our faithful listeners, and we are so glad that you’re coming and learning with all of our amazing guests. However, when I travel, I find lots of folks who could benefit from what we are sharing here for free every month. So, please share this podcast with friends and other agents in your brokerage firm. Let’s help everybody be more educated. Thanks for doing that! Today is everyone’s favorite topic; it’s AI. We had a great conversation recently with Dan Weisman, you can go back and listen to, as well. He’s NAR staff. My guests today both make AI work for them in practical ways, every day. I love practical application. You all have heard me talk about it; just good tools to help me be more efficient. Sometimes I like these new tools because they help me stop putting off things that I put off because they felt too big, and now I have this friend who will help me do it. My guests will give us some tips on some of the software. I now tackle some of these things with my GPT friend. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. We are releasing this interview in two episodes. This is Part 1. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [2:30] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us do it. Welcome, Matthew! Matthew says it’s great to be part of this episode. [3:04] Craig Grant’s passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome, Craig! Craig thanks Monica for having him on this episode. [3:20] We’re going to share some specific wisdom for the brokers in our first episode. While everyone’s going to benefit from this conversation, Matthew’s going to share some specifics because he’s a broker. [3:33] We’re going to have Craig in the second episode be the lead for some more tools for everyone. Both episodes are going to be great for everyone. [3:50] Craig shares the tech we will be discussing: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude, DeepSeek, and others. Craig recommends using the big platforms, Google Gemini, Microsoft Copilot, and OpenAI ChatGPT, versus others that don’t have the legal and financial standing. [4:41] Craig says the two main ones to use are ChatGPT and Google Gemini. Other options might do things just as well, but Craig falls back on the legal protection side. Craig notes that there is a huge difference between the free versions and the paid models. [5:17] Matthew agrees with Craig on limiting the tools. He sticks primarily to ChatGPT because when doing demos for agents or creating content, doing it on various platforms can be confusing and overwhelming. [5:36] Matthew explains that each of the platforms Craig mentioned may do a certain type of task. Claude may be better for legal experts, programmers, and coders by about 10%. For Matthew, as a broker, it’s not worth an extra 10% benefit to switch platforms, although he may want to use those tools. [6:04] Matthew settled on ChatGPT largely because they’ve got more finances for the legal fight that will inevitably come down the pike. They are also trying a little harder to put up relatively good safeguards. [6:17] Matthew says, as a broker, if I’m deploying a product, I want to make sure that it isn’t going to be harmful. ChatGPT has put up guardrails against adult content...
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    32 min
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