Feeling stuck between the excitement of launching and the ease of scaling? You’re not alone — you’re in the Messy Middle, and that’s exactly where the magic happens. In this episode, Wendy and Krystal unpack what it really feels like to be in this in-between space — where the offers are built, but the clarity and consistent revenue still feel out of reach.

They explore:

• Why most women already know what they need — they just need to quiet the noise
• The danger of lateral moves and shiny-object syndrome
• How the SAVOUR method provides clarity and soul-aligned strategy
• What to do when the tactics stop working but your intuition says “keep going”
• Why success doesn’t mean perfection, but progress that feels good

👉 Ready to build a business that supports your life (not the other way around)? Learn more about the SAVOUR Mastermind Retreat — your space for strategy, support, and soul-aligned momentum.

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Meet your podcast hosts:

We’re Wendy and Krystal — two travel entrepreneurs turned business and marketing coaches who help midlife female entrepreneurs reclaim their time, realign their business, and reignite their passion. Through our signature programs, business retreats, and private coaching, we guide women to cut through the noise, focus on what actually moves the needle, and build a business that supports the life they want — not the other way around.

On the Serendipitous Rebel Podcast, we share the real conversations about life and business as women in midlife — from navigating perfectionism and imposter syndrome to simplifying marketing, setting boundaries, and creating sustainable growth. If you’re ready for practical strategies with a dose of honesty (and maybe a little rebellion), you’re in the right place.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!