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Negative keywords are one of the most powerful tools in Google Ads, but most people use them the wrong way. In this video, you’ll learn the differences between broad, phrase, and exact match types for negative keywords. I’ll break down how each one works, when to use them, and an example. If you want to scale your ads while cutting your ads budget, this video is for you.

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Frequently Asked Questions:

What are negative keywords in Google Ads?Negative keywords prevent your ads from showing up when certain words or phrases are searched, helping filter out irrelevant traffic.

Why are negative keyword match types important?Different match types control how strictly Google filters your traffic, helping you optimise which searches should be excluded from triggering your ads.

Do negative keywords apply to all match types of my regular keywords?Yes, negative keywords filter traffic across all your campaigns unless you specify otherwise.

Should I update my negative keywords regularly?Yes. Use the Search Terms Report to find irrelevant searches and continually refine your negative keyword list.
Where do I add negative keywords in Google Ads?You can add them at the campaign, ad group, or account level in the “Keywords” section of your Google Ads dashboard.