
Negative reviews may cost you up to 700 clients a year. Four steps on how to avoid it
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Approximately 80% of clients make decisions about a purchase or a service after researching a company's information and its reviews on the Internet. 69% of applicants refuse an employer with a bad reputation and many negative reviews.
According to Convergys Corp research, one negative online review causes an average loss of 30 clients per year.
I think big companies can easily get 1 or 2 negative reviews per month even without real problems with the product or service they provide. Potentially, it adds up to 24 negative reviews a year, which means losing 720 potential clients a year due to negative reviews.
In times of reposts and copy-paste sometimes it's helpful to give a ready-made solution to get a desired one.