John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner.

StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more.

John has taught marketing to over 100,000 students via online courses.

The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.

Connect with John here:

https://www.linkedin.com/in/johnjhorn1/

https://www.facebook.com/StubGroup/

https://www.instagram.com/stubgroupadvertising/

https://stubgroup.com

Your LinkedIn profile isn’t a resume.

It’s a positioning tool.

If it’s not clear, optimized, and intentional, it’s costing you visibility and opportunity.

Here’s what matters most:

• A clear background banner that states who you help

• A professional, approachable profile photo

• A keyword-optimized headline (no emojis, no fluff)

Use AI to identify SEO-friendly keywords your ideal client is searching for.

In your About section:

- Write in first person.

- Share your mission.

- Highlight your expertise.

- Include a clear call to action.

In your Featured section:

- Drive traffic somewhere intentional, a lead magnet, newsletter, or booking link.

In your Experience section:

- Use descriptive, keyword-rich titles.

- Show results.

• Add certifications and recommendations.
• Remove unnecessary graduation dates.
• And most importantly, connect with the right people.

Your network impacts your visibility.

Your profile should evolve as you do.

Download our FREE LinkedIn Profile Optimization Guide Here:

https://www.thetimetogrow.com/ecsoptimizeyourprofile

Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.

As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time.

Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research.

Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead.

She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.

Connect with Devora here:

https://www.linkedin.com/in/devorarogers/

https://www.facebook.com/AlterAgents/mentions/?_rdr

https://www.instagram.com/alter_agents/?hl=en

https://alteragents.com/

Download our FREE Optimize Your LinkedIn Profile Guide here:

https://www.thetimetogrow.com/ecsoptimizeyourprofile