Most advice on choosing a niche feels like pressure: niche down or get lost. But what if your niche could feel like freedom instead of a box?

In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark.

You’ll hear the truth about why niche resistance is so common, how it shows up in your content and offers, and what to do if you feel like a jack of all trades. I also share my own story of evolving from a generalist business coach to “The Offer Magician”—and how that shift unlocked momentum, magnetism, and meaning.

If you're stuck in a sea of “I help everyone” and craving more traction, this episode is your invitation to choose a niche that fits you.

➝ Listen now to get unstuck and start showing up with clarity.

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

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