Number Fever: How Pepsi Nearly Went Pop (Classic)
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
Number Fever: How Pepsi Nearly Went Pop (Classic)
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
For a full list of show notes see http://timharford.com/
See omnystudio.com/listener for privacy information.
Pas encore de commentaire