I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.

In this episode, I discuss the common pitfalls in restaurant marketing and the importance of having solid systems in place for growth. I emphasize that successful scaling requires a business that can operate independently of the owner and a clear plan for replication. I also share how to test readiness for expansion and highlight the significance of understanding financial metrics before making growth decisions.

Takeaways:

• Most restaurant marketing fails because it's built on guesswork.
• Growth isn't earned through vision, it's earned through replication.
• If you can't replicate your profit, you're just cloning chaos.
• The business must be leader-proof before it can be location-proof.
• Scaling isn't about momentum. It's about predictability.
• Walk away from the restaurant for three days and see what breaks.
• You're building a machine so that you can build your dream.
• If you don't know your math, then you're scaling fiction.
• Assign ownership, create documentation, and build your replacement strategy.
• Tell a friend who's thinking about opening another location.

Chapters
00:00 Introduction to Restaurant Marketing Challenges
02:44 The Importance of Systems for Growth
05:38 Testing Readiness for Expansion

If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.