Scale Smarter: PEO & EOR Strategies for CEO Growth and Profitability w/ Suzanna Martinez
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Scale Smarter: PEO & EOR Strategies for CEO Growth and Profitability w/ Suzanna Martinez
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Financial strategy meets operational genius. Discover how smart CEOs use PEO and EOR models to scale business, reduce costs, and stay compliant—without burnout.
In this powerhouse episode of Diary of a CFO, we welcome Suzanna Martinez, Founder & President of PEO for the CEO, to unpack the strategies top-performing CEOs use to cut costs by 20–40%, simplify HR, and scale with precision. With over two decades of experience, Suzanna shares how fractional HR, smart outsourcing, and global EOR frameworks are revolutionizing business operations—especially for growing startups and scaling founders.
🔑 Topics Covered:
What’s a PEO (Professional Employer Organization)?
The EOR (Employer of Record) model for international expansion
How to save 20–40% on employee benefits without cutting value
Why most CEOs overpay due to lack of due diligence
Compliance: risk management vs. penalties
Strategic outsourcing to avoid burnout
Growth mindset + leadership styles that drive smart success
💡 CEOs, CFOs & founders—this is your blueprint for scale without stress.
🎧 This episode celebrates The Diary of a CFO Podcast’s Global Top 10% ranking on ListenNotes and our growing community of business leaders and finance experts worldwide. Help us reach Global Top 1% by 2025!
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🌐 Website: https://peofortheceo.com
🔗 Connect on LinkedIn: PEO for the CEO – Suzanna Martinez