This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism.
They also stress the importance of communication, collaboration, and a generalist understanding of all aspects of marketing. They explore the need for balance and experimentation in marketing, while also being mindful of the resources and time available. So, perhaps marketers need to take a deep breath, evaluate their strategies, and make adjustments as needed to achieve success.

AI in Copywriting [00:00:24]

Marketing Generalist [00:02:06]

Alignment between Sales and Marketing [00:05:36]

The Importance of Open Culture [00:09:37]

Managing Feedback [00:08:12] Tips on how to manage feedback from different departments and how to filter and prioritize them.

Balancing Specialism and Generalist Understanding [00:07:06]

Over-egging the pudding [00:14:11]

Importance of analytics [00:17:20]
Trying something new [00:19:34]

Take stock of your marketing [00:23:35]

Exploring old marketing techniques [00:22:00]

Challenges of digital communication [00:20:14]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.