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Overseeing four agencies as Group CEO - with Andrew Southcott

Overseeing four agencies as Group CEO - with Andrew Southcott

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How do you motivate diverse leadership teams across an agency group?

Andrew Southcott is the CEO of Captivate Group, overseeing 4 independent agencies and a team of 120 people.

In this episode, Andrew shares how he:

  • Adapts his leadership style to get the best out of everyone and get out of their way so they can excel
  • Pushes a DEI agenda because of the noticeable improvements to their work
  • Takes what he's learnt from his stand-up comedy side hustle and applies this to leading the group
  • Encourages senior team members to look ahead and proactively work out how to apply their finite resources to solve problems
  • Focuses on operations as each agency scales to ensure consistency in delivery
  • Recruits different types of Managing Directors for start-up vs. scale-up phases for the group agencies

Andrew is passionate about building a great place with great people, delivering great work for great clients. And in this episode, he breaks down exactly how he does it.

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