Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:

https://tiereleven.com/cd

Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads or your offer but the algorithm you’ve been unintentionally training?

In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.

If you’ve ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn’t see coming.

In This Episode:

- Applying Google’s feeder strategy to Andromeda

- Case study: Training Meta to sell more products

- CTR and CPC change after restructure

- All clicks versus link clicks

- The story-first creative advantage

- Real results from testing the feeder strategy

- Risk, scaling, and product diversification

- How the strategy impacts company valuation

- Final insights and episode wrap-up

Mentioned in the Episode:

• Previous Episode on Google’s Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:

• LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram - https://www.instagram.com/ralphhburns/
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Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators.

Charles shares how understanding different types of conversations can help you connect with your audience, build trust, and make your marketing more effective. We touch on how this concept applies to modern marketing strategies, such as non-salesy Meta ads that subtly invite engagement rather than pushing a direct call to action.

We’ll also share tactics you can start using immediately, whether you're running campaigns or navigating family holiday dynamics. Tune in to take your communication and marketing skills up a notch.

In This Episode:

- The power of super communication

- Practical vs. emotional conversations

- Turning surface-level questions into deep conversations

- Listening and proving you're paying attention

- Small courtesies like “please” and “thank you” have a huge impact

- Communication rules across generations & online sarcasm

- Connecting emotionally through Meta ads

- How to connect with Charles Duhigg

Mentioned in the Episode:

• Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW
• The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o
• Previous Episode with Charles: https://perpetualtraffic.com/podcast/episode-609-unlock-the-secrets-of-connection-3-steps-to-supercommunication-with-charles-duhigg/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Charles Duhigg:

• Website: https://charlesduhigg.com/
• LinkedIn: https://www.linkedin.com/in/charlesduhigg/
• Instagram:

It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends.

Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd

Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That’s exactly the concept we dig into today as we explore the opportunities inside connected TV and why it’s becoming a must-have in every marketer’s media mix.

We’re joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms.

Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening.

In This Episode:

- What NextRoll does now: the evolution

- How NextRoll handles attribution on social platforms

- Why AI-driven budget optimization is necessary

- What is CTV and why is it exploding?

- CPM shifts in CTV targeting

- Targeting and retargeting CTV ads across devices

- Real-world CTV results

- What marketers must know for 2026

Mentioned in the Episode:

AdRoll / NextRoll CTV case studies

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Vibhor Kapoor:

• Website: https://www.adroll.com/
• LinkedIn: https://www.linkedin.com/in/vibhor

Connect with Ralph Burns:

• LinkedIn - https://www.linkedin.com/in/ralphburns
• Instagram -