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Personisation is paying off for Hamberger Morgenpost

Personisation is paying off for Hamberger Morgenpost

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Hamberger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialist Kilkaya, Tarjei Gilbrant.


This episode is sponsored by Kilkaya.

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