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Pharma Marketing Playbook: Data, GenAI, and Beyond

Pharma Marketing Playbook: Data, GenAI, and Beyond

Auteur(s): Saumya Prakash Multiplier AI
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Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https://multiplierai.co/Saumya Prakash, Multiplier AI Économie
Épisodes
  • Mastering Regulatory Compliance in Pharma with AI : Strategic Insights from Ms. Preeya Beczek
    Jul 18 2025

    In this episode of the Pharma Marketing Playbook, Data, Gen AI, and Beyond, host Saumya Prakash from Multiplier AI is joined by Preeya Beczek, a distinguished leader in global regulatory affairs and compliance. Preeya shares insights from her extensive career, highlighting key experiences and turning points, the importance of leadership and teamwork, and the role of AI in transforming the regulatory landscape. Tune in to explore how AI, emerging technologies, and sustainable practices are redefining pharmaceutical operations and regulatory strategies, making compliance a strategic advantage.

    Key Highlights -

    02:41 Preeya's Journey in Regulatory Affairs

    05:30 Leadership Lessons in Regulatory Environments

    10:55 Strategic Shifts in Regulatory Teams

    16:47 Sustainability in Pharma Operations

    20:38 AI's Impact on Regulatory Affairs

    27:58 Optimizing Operating Models with AI

    40:44 Advice for Young Professionals in Regulatory Affairs

    44:09 Conclusion and Final Thoughts

    Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

    Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

    Know more about us at: https://multiplierai.co/

    About Guest :

    Ms. Preeya Beczek is a globally respected leader in regulatory affairs and compliance, with over 26 years of experience across leading organizations like Dow Chemicals, Parexel, Ipsen, and Pfizer. She is the Co-founder and Managing Director of Beczek.com, a global consulting firm that helps biotech and pharmaceutical companies navigate complex regulatory landscapes. With a strong foundation in chemistry and environmental strategy, along with certifications in coaching and Lean Six Sigma, Preeya blends scientific expertise with operational excellence. Her passion lies in mentoring teams, driving strategic innovation, and integrating AI to reshape the future of regulatory affairs.

    Contact her at : https://www.linkedin.com/in/preeyabeczek/

    About the host:

    Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

    Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

    Social media channels :-

    Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

    Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

    Saumya – https://www.linkedin.com/in/saumya-multiplierai/

    Whatsapp number - (+91)- 9100379991


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    45 min
  • Empowering Cancer Care: A Conversation with Jyoti Patil Shah
    Apr 15 2025

    Welcome to another episode of 'Pharma Marketing Playbook' where we delve into the latest strategies in pharmaceutical marketing, data analytics, and AI trends. In this episode, we sit down with Jyoti Patil Shah, CEO of V Care Foundation, who brings her vast experience in psychology, counseling, and patient advocacy. Jyoti shares her journey from counseling to leading a not-for-profit organization dedicated to supporting cancer patients across India and Nepal. Learn how V Care has navigated challenges, expanded their services, and leveraged technology to provide emotional and practical support to over 1.1 million patients. Gain insights into the importance of health literacy, patient support programs, and the responsible use of AI in revolutionizing cancer care.

    Key Highlights -

    00:00 Introduction to the Pharma Marketing Playbook

    00:30 Meet Our Special Guest: Ms. Jyoti Patil Shah

    01:51 Jyoti's Journey to CEO of V Care Foundation

    05:20 The Evolution and Impact of V Care Foundation

    09:05 Health Literacy and Digital Transformation

    21:28 Leveraging AI in Cancer Care

    26:49 Advice for Aspiring Patient Advocates

    29:48 Conclusion and Final Thoughts

    Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

    Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

    Know more about us at: https://multiplierai.co/

    About Guest :

    Jyoti Patil Shah is a passionate leader in healthcare with deep expertise in psychology and counseling. She holds multiple degrees in Industrial and Counseling Psychology and has worked closely with marginalized families and children. A former visiting faculty at SNDT University, she has mentored many postgraduates. Since 2008, she has been an integral part of V Care Foundation, supporting cancer patients with care and compassion. From Program Manager to CEO, she has helped the organization reach over 11 lakh patients across India and Nepal, in partnership with leading hospitals like Tata Memorial.

    Contact Her at : https://www.linkedin.com/in/jyoti-patil-shah-479417133/

    About the host:

    Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

    Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

    Social media channels :-

    Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

    YouTube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

    Saumya – https://www.linkedin.com/in/saumya-multiplierai/

    WhatsApp number - (+91)- 9100379991


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    32 min
  • From Medical Rep to Pharma Leader: Alhad Mahajani’s Success Formula!
    Mar 21 2025

    Join Saumya Prakash in this compelling episode of 'Pharma Marketing Playbook' as he interviews the esteemed Alhad Mahajani. Discover Alhad's remarkable career journey from a medical representative to a vice president in pharmaceutical marketing, and gain valuable insights into the growing role of digital channels, patient-centricity, and data-driven strategies in the pharma industry. Alhad also shares his guiding philosophies and experiences as an angel investor, offering practical advice for upcoming leaders and young professionals in the field.

    00:00 Introduction to the Pharma Marketing Playbook

    00:30 Guest Introduction: Mr. Alhad Mahajani

    02:07 Career Journey and Pivotal Experiences

    08:09 Impact of Digital Transformation in Pharma

    12:56 Product Management and Market Positioning

    16:27 Patient Centricity in Pharma Campaigns

    22:53 Future of Pharma Marketing and AI

    28:04 Leadership and Mentorship Insights

    34:30 Advice for Young Professionals

    36:42 Conclusion and Final Thoughts

    Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

    Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

    Know more about us at: https://multiplierai.co/

    About Guest :-

    Alhad Mahajani is a distinguished leader in pharmaceutical marketing and a mentor to emerging talent. He holds a B.Pharm, an MBA in Marketing, and executive certifications from Harvard Business School and SPJIMR. His career journey began as a Medical Representative at Lupin, progressing through key marketing roles at Charak Pharma, Glenmark, Blue Cross, Alkem, and Wanbury, before becoming Vice President of Marketing at Zuventus Healthcare. Currently, he is an Angel Investor with Inflection Point Ventures and a Mentor at HEED India, sharing his expertise in innovation and growth.


    Contact him at:- https://www.linkedin.com/in/alhadmahajani/


    About the host:

    Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

    Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

    Social media channels :-

    Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

    Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

    LinkedIn – https://www.linkedin.com/in/saumya-multiplierai/

    Whatsapp number - (+91)- 9100379991

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    39 min

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