Épisodes

  • The Three Levels of Pain That Close Every Deal
    Jul 16 2025

    Most marketing agencies promise the world and deliver mediocre email campaigns. Nicholas Bueno has cracked the code on something far more valuable - turning coaches with massive, untapped email lists into conversion machines that generate 15-20 qualified calls every 30 days. His secret weapon isn't fancy automation or clever copywriting. It's a brutal discovery process that makes prospects sell themselves.

    Two years in, $1.5 million in client results, and a 50% close rate that would make most agencies weep with envy. Nicholas has built the kind of selective business that turns away more prospects than it accepts. His clients aren't just any coaches - they're the ones making $20K+ monthly who know they're leaving money on the table but don't have time to fix their broken email systems.

    Watch as he demonstrates his three-level pain extraction method that goes from surface-level problems to personal nightmares in minutes. Financial consequences that make $3,500 monthly feel like chump change. Commitment questions that eliminate tire-kickers before they waste anyone's time. And the counterintuitive "price first, justify second" approach that has prospects building the case for why they need to buy.

    This isn't about following scripts or memorizing objection handlers. It's about becoming so confident in your ability to solve problems that you can afford to be selective about who gets your attention. When prospects realize you might not take them on, they start selling you on why they deserve your help.

    You'll discover:
    * The "virtual handshake" technique that doubles confirmation on every close
    * Why asking "what makes this a 10" forces prospects to justify their own urgency
    * How consequence questions make inaction more painful than taking action
    * The psychology behind starting with price and building value afterward

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    38 min
  • Six Pages That Separate Winners from Losers
    Jul 10 2025

    Laurent doesn't just sell insurance. He's built a machine that turns incorporated Canadian business owners into generational wealth builders using tax-free life insurance strategies that most advisors are too scared to recommend. And he's got 14 years of proof, including clients who went from worrying about tax bills to borrowing against millions in policy cash value.

    Watch as Laurent breaks down his controversial two-meeting system that makes prospects bare their financial souls BEFORE they see a single proposal. Six pages of discovery questions that go deeper than their best friend ever has. Philosophical probes about money that most have never been asked in their lives. And a brutal qualification process that weeds out anyone who won't show up on time or reply to emails.

    His "Wealth Multiplier" framework destroys the myth that you need complex investments to build wealth. Instead, he reveals the simple truth: profitable business owners are already sitting on goldmines - they just don't know how to extract the gold without getting murdered by taxes. But here's the kicker - he refuses to work with dickheads, starting every relationship with "we don't have to do business together" and ending with clients who invite him to golf.

    The result? A 13% conversion rate from cold website forms to paying clients, while most financial advisors are lucky to hit 3%. This isn't about chasing leads or fancy funnels - it's about becoming so selective that the right people chase you through 400 YouTube videos and a discovery process that takes longer than most people's marriages.

    You'll discover:
    * Why the "team sport" approach to finances eliminates the lone wolf advisor myth
    * The psychology behind asking "what's too much money" and why most people can't answer
    * How to use consequence questions that make inaction more painful than taking action
    * The difference between serving everyone poorly vs. serving the right people exceptionally

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    45 min
  • Turning “Marketing Problems" into Million-dollar Exits
    Jul 2 2025

    Estie Starr doesn't just fix marketing. She exposes the brutal truth: when small business owners think they have a marketing problem, they actually have a business problem. And she's got 16 years of proof, including clients who went from "maybe I can earn $1,000 a week" to selling their businesses for $5 million.

    Watch as Estie breaks down her controversial approach that makes prospects jump through hoops BEFORE they can even talk to her. A 15-minute video they MUST watch. An application where they pitch HER on why she should pick them. And a money-back guarantee so bold it eliminates every excuse. While most consultants chase leads, Estie makes them prove they deserve her attention.

    Her "100K Website" framework destroys the myth that pretty websites make money. Instead, she reveals the ABC formula: Attention (above the fold or you're dead), Build trust (everything else exists for this), and Call to action (because confused minds don't buy). But here's the kicker - she refuses to play the "I'm the expert" game, starting every sales call with "Tell me more about what's going on" and ending with a simple "You want in, let me know."

    The result? A 95-100% close rate expectation because by the time prospects reach her, they've already sold themselves. This isn't about funnels or ads - it's about building something so valuable that a simple email fills your calendar with qualified prospects begging to pay you.

    You'll discover:
    * Why "cookie jar businesses" fail and how most entrepreneurs are unknowingly running one
    * The psychology behind making prospects apply to work with YOU instead of chasing them
    * How to validate any business idea with three brutal questions (most fail the first one)
    * The difference between marketing as "promotion" vs. marketing as "everything that creates value"

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    39 min
  • The Price First Then Justify Blueprint
    Jun 26 2025

    In this explosive episode of Pitch Me, Kayvon Kay tears apart the traditional sales playbook as he coaches Parsa, a closer from North Van working on a $6,000 remote sales coaching offer that's already pulling in $40K monthly.

    But there's a problem. Parsa is using the same tired pitch structure everyone learns: build rapport, create value, dance around price, then beg for the close. Kayvon watches this trainwreck unfold and stops everything cold.

    What happens next is a masterclass in sales psychology that flips everything upside down.

    Kayvon demonstrates his controversial "Price First Then Justify" method, proving why leading with investment creates urgency instead of objections. He shows how saying "it's ONLY $6,000" cuts through resistance faster than fake price anchoring ever could.

    The brutal reality? Your prospects aren't stupid. They know you're avoiding price, and it's pissing them off.

    Watch as Kayvon exposes why pleasant conversations kill sales and demonstrates how to make prospects sell themselves instead of you selling them. From the moment someone says "I'm committed," he shows how to trap them in their own words when they try to back out.

    You'll discover:

    • Why "awesome" and "cool" responses reveal you're not listening to real pain
    • The psychology behind "it's ONLY $6,000" versus traditional price anchoring
    • How to handle different personality types (logical engineers need facts, not dreams)
    • The three-pillar framework that justifies premium pricing indirectly
    • Kayvon's method for eliminating "I need to think about it" by making them commit to their own words

    This isn't about tricks or tactics. It's about conviction, alignment, and making prospects face the reality of staying where they are versus taking action.

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    29 min
  • The Shiny Object Trap That Kills Coaches
    Jun 20 2025

    In this revealing episode of Pitch Me, Kayvon Kay sits down with Dr. Kayvon K, a business growth coach with a fascinating journey from medical doctor to web designer to marketer to business coach. But Dr. Kayvon faces a challenge that plagues every entrepreneur: how to turn knowledge into action.

    Dr. Kayvon has cracked the code on a massive market problem. He works with fractional executives (CFOs, CROs, COOs) who left corporate with golden parachutes but now face a harsh reality: their contracts are ending, and they have no idea how to get new ones. These executives can run million-dollar operations but can't sell themselves.

    The brutal truth? Most have been coasting on their initial network for over a year, and now they're staring down the barrel of either going back to corporate or figuring out how to become rainmakers.

    Watch as Kayvon exposes critical flaws in Dr. Kayvon's sales process through an intense live roleplay that reveals why even the best coaches struggle to close their own deals. From the moment Dr. Kayvon says "I think" instead of "I know," Kayvon pounces, showing how uncertainty kills credibility faster than bad breath kills romance.

    You'll discover:

    • The difference between motivation and commitment (and why confusing them destroys follow-through)
    • How to handle prospects who arrive ready to buy but not ready to commit
    • Why asking "uncomfortable" questions actually helps your prospects more than being polite
    • The fatal mistake of running two-call closes on offers under $1,500
      Kayvon's method for eliminating "I need to think about it" before you ever pitch

    If you've ever had prospects who seem engaged but never implement, or coaches who teach what they struggle to do themselves, this episode will change how you think about sales and implementation forever.

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    40 min
  • Perfect Pitch, Wrong Audience
    Jun 11 2025

    In this eye-opening episode of Pitch Me, Kayvon Kay exposes a sales tragedy that's happening in businesses everywhere. Meet Ilan, a college admissions consultant from Chile who has the skills to close 100% of his prospects - but he's been pitching to people who can't buy.

    Ilan and his experienced partner help students get into top US universities like Harvard (3% acceptance rate) and Dartmouth. His partner has 25 years of experience and has helped 600+ students. Ilan himself got into top schools from Chile with scholarships. They know their stuff.

    The problem? Ilan keeps selling to teenagers while their parents hold the credit cards.

    Watch as Kayvon delivers brutal but life-changing feedback about the most common sales mistake that destroys businesses: selling to the influencer instead of the decision-maker. From teens who show up without parents to the psychological barriers that keep salespeople from asking tough questions, this episode reveals why even the best products fail when pitched to the wrong audience.

    Kayvon doesn't just identify the problem - he role-plays the solution, showing Ilan exactly how to handle prospects who arrive without decision-makers, how to get curious instead of making assumptions, and how to rebuild authority when the sale goes sideways.

    You'll discover:

    The difference between influencers and decision-makers (and why confusing them kills deals)
    How to handle prospects who show up without the real buyer
    Why asking "uncomfortable" questions actually helps your prospects more than being polite
    The psychology behind guarantee objections and how to flip them
    Kayvon's legendary Pitch Me Framework that eliminates "I need to think about it"
    Why scripts matter more than you think (but not for the reason you expect)

    If you've ever had prospects who seem interested but never buy, this episode will change how you think about sales forever.

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    28 min
  • The Secret Formula to Going Viral on Social Media
    Jun 4 2025

    In this episode of Pitch Me, Kayvon Kay takes listeners through an engaging, real-time pitch session with Natalia, a high-ticket sales consultant who’s helping businesses leverage organic social media to go viral. From struggling to get their content noticed to going from 5,000 views to millions, Kayvon and Natalia dive into the importance of a structured, science-based approach to social media strategy.

    Natalia’s expertise helps solopreneurs, entrepreneurs, and content creators transform their social media game by reversing engineering viral content. This episode covers the pain points of business owners who can’t get their message across, offering a deep look into how data-driven strategies and tailored solutions can lead to massive visibility and business growth.

    You'll discover:

    • How to move from small views to millions with organic content

    • The scientific approach that powers successful social media strategies

    • Why clarity and simplicity in your pitch can lead to more sales

    • The power of tailored content strategies and aligning them with your brand's voice

    • Real-world success stories, including clients who went viral in just six months

    This episode is for anyone who’s frustrated with their social media reach and ready to take their business to the next level. Get ready to simplify your pitch, embrace strategy, and see the results you’ve been working for.

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    19 min
  • Execute - The Power of Action
    May 28 2025

    In this powerful final installment of Kayvon Kay’s seven-part Pitch Me series, Kayvon delivers the unfiltered truth about execution—why it’s not enough to know, read, or plan, and how true success comes only through action. This episode is all about stepping up, taking that uncomfortable leap, and embracing the discomfort that comes with growth.

    Kayvon emphasizes that business success isn’t about having the perfect plan or waiting for the "perfect moment." It’s about moving, learning from mistakes, and building momentum through consistent action. He challenges listeners to stop waiting for fear to disappear and start moving forward despite it, because true confidence and mastery come from doing, not from thinking or theorizing.

    You'll discover:

    • Why execution is the true differentiator between those who know and those who go

    • The power of micro-actions and consistent effort in building momentum

    • How to embrace fear as a guide toward growth, not as a roadblock

    • Why perfectionism is the enemy of success and how to break free from it

    • The importance of building your self-identity and maintaining it every day, not just when it’s convenient

    This episode isn't just a call to action—it’s a blueprint for anyone ready to break free from hesitation, overcome fear, and finally start taking massive action toward their goals. Kayvon’s raw, no-nonsense approach will leave you fired up and ready to execute like never before.

    If you're ready to stop waiting and start building, this episode is your final push. Get ready to close bigger deals, take your business to the next level, and become the kind of person who executes without hesitation. The world is yours—now go claim it.

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    23 min