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Ponderings from the Perch

Ponderings from the Perch

Auteur(s): Little Bird Marketing & C-Suite Radio
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 Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.℗ & © 2018 Ponderings from the Perch Art Économie
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  • The American Society of Trial Consultants: 2025 Conference Flyover

    The American Society of Trial Consultants: 2025 Conference Flyover
    Jul 11 2025
    What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights gathered from interviews with trial consultants, psychology students, legal professionals, and industry veterans who are navigating the intersection of behavioral science and legal strategy. The conversations reveal how trial consulting has become essential for cases involving wrongful convictions, with some professionals advocating for jury consultants to be standard practice rather than a luxury. Conference attendees discuss the meticulous research that goes into understanding potential jurors, the growing importance of social media management during high-profile trials, and how artificial intelligence is beginning to transform jury selection processes. The field attracts professionals from diverse backgrounds, from forensic psychology graduates to seasoned attorneys, all working to bridge the gap between human behavior and legal outcomes. "I see AI as having significant implications in the future for our industry," Emerson manager Patty Kuehn explains. "I think being on the cutting edge of learning how to use it as a tool is critically important." The conference addresses pressing challenges facing the industry, including the need for more comprehensive jury selection processes, the role of technology in modern trials, and the importance of maintaining neutrality while applying psychological principles to legal proceedings. Attendees emphasize that trial consulting isn't about winning or losing, but about ensuring fair representation and understanding human decision-making in high-stakes situations. The field continues to evolve as professionals explore new methodologies for identifying bias, understanding jury dynamics, and applying cutting-edge research to real-world legal scenarios. If you want to connect with the professionals featured in this episode, included below are their LinkedIn profiles. If you do decide to connect, let them know Little Bird Marketing sent you their way: Samantha Weiner, Kyle Leffler, John Si, Patrick Ryan, Jacob Rolls, Patty Kuehn, Colin Piazza, Claudia Varner, Anthony Legion, Molly Outland, and Ally Robertson. Sponsors: Tired of outdated survey methods while AI transforms the industry? The 2025 Sample Landscape Report from EMI Research reveals which synthetic respondents match real humans, the risks of high-frequency survey takers, and how AI is revolutionizing data collection. Industry leaders trust our insights year after year. This isn't just another report - it's your competitive advantage. Click here to download your free copy today. Your research success depends on it. Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started.
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    20 min
  • Better Market Research Insights through Human Truth

    Better Market Research Insights through Human Truth
    Jul 3 2025
    Why do brilliant marketing strategies with massive budgets still fail spectacularly? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences to uncover the more profound human truths that drive real decision-making. Traditional market research often captures what people say they want versus what they do. A perfect example of this comes from Netflix, which promoted Schindler's List to customers as it was reported as people’s favorite. Basing this decision solely on self-reported information, they failed to see what the data was saying– that these customers actually more frequently watched Dude, Where's My Car. When asked, customers answered what they thought was the most respectable answer, and probably even believed they had watched Schindler’s List more often. But the truth was found not in the self-reported actions, but the actual data. Millet explains that this discrepancy reveals the more profound human truth about self-perception, self-reporting and non-conscious decision-making. With this example in mind, it follows that brands should be careful what data is used as a base for marketing decisions. Their conversation reveals how brands can achieve better marketing effectiveness measurement by understanding the emotional and non-conscious drivers behind customer choices rather than relying solely on self-reported preferences. "Business challenges are [the same as] human challenges," Millet explains. "What's not commodified is understanding and asking the better, more beautiful question." Millet emphasizes the importance of moving beyond surface-level market research insights to create strategies that deliver results, sharing how Brandtrust’s approach focuses on asking more beautiful questions that reveal authentic motivations, helping brands align their values with genuine human needs rather than assumed preferences. This methodology has helped clients pivot their strategies significantly, sometimes discovering that customers want consistency and reliability rather than endless variety and options. Sponsors: Looking for those hard-to-reach voices in healthcare research? When you need insights from patients with rare diseases or their caregivers, Rare Patient Voice delivers. Whether you're a healthcare system, policy maker, biotech company, or pharmaceutical firm seeking these critical perspectives, the team at Rare Patient Voice has you covered. They can source both specialized and general audiences for your market research needs. Click here to see how they can support your research, and when you connect with them, thank them for sponsoring this podcast. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.
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    26 min
  • Customer Insights Under Threat: The Data Quality Solution

    Customer Insights Under Threat: The Data Quality Solution
    Jun 20 2025
    Can you defend your research insights if stakeholders challenge them? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed client conversations from focusing on speed and cost to demanding defensible, transparent research practices that can withstand scrutiny, even from stakeholders. Montera shares how Full Circle Research has evolved from treating quality as a back-end function to making it a strategic differentiator. AI presents opportunities and threats in fraud detection, creating data that may look good, but is actually bad, requiring human validation and manual oversight to identify correctly. They explore the challenges of maintaining customer insights integrity while meeting demands for faster research panels and more sophisticated survey design. "Real transparency actually attracts better clients. It reduces friction in QA conversations. It lets you focus on the strategy instead of defending your methodology," Montera explains. "The question is not, should you be transparent, but how quickly can you get there?" The discussion covers the impact of the Department of Justice indictment on industry practices, the rising importance of ISO 20252 certification, and how major brands like Procter & Gamble are now mandating quality standards for their research suppliers. Montera addresses the balance between innovation and integrity, emphasizing that transparency builds long-term client relationships rather than compromising competitive advantage. The conversation underscores how reliable data quality enables better data-driven marketing decisions across global research initiatives. Sponsors: Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.
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    23 min

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